MIAMI, Oct. 14 -- BURGER KING(R) restaurants are once again the official homes of THE SIMPSONS Halloween festivities this fall when Homer, Marge, Bart and Lisa join others from the town of Springfield in a promotion of monstrous proportions. For four weeks beginning October 14, 2002, a series of SIMPSONS CREEPY CLASSICS scary-movie-inspired toys will be available in Big Kids Meals and Kids Meals at participating BURGER KING(R) restaurants nationwide, while supplies last. Also during this period, BURGER KING(R) will be offering a "chilling" Halloween Freaky Float(TM). The program kicks off in time for both the holiday and THE SIMPSONS nail-biting annual special, Treehouse of Horror XIII, which airs November 3, 2002 on FOX.

"Scary as it may seem, Burger King is the only quick service restaurant chain that celebrates Halloween, the second most popular holiday, on such a large scale. We're offering a series of great toys, a Halloween-inspired ice-cream float, new advertising featuring custom animation, activities on our Web site and targeted in-restaurant marketing throughout the promotion," said Rick Dow, senior vice president, marketing programs and sales, Burger King Corporation. "It's 'frightening' how successful last year's in-restaurant Halloween festivities and THE SIMPSONS promotion were, so, we had to bring it all back for another year -- with new toys and a new drink."

The SIMPSONS CREEPY CLASSICS toys each come with a removable figure and a transforming Spooky Screen that plays out THE SIMPSONS-inspired action scenes from popular scary movies. There is one toy per Big Kids Meal and Kids Meal featuring popular SIMPSONS characters from the cartoon including: Homer, Marge, Bart, Lisa, Ned Flanders, Dr. Hibbert, Willie, Otto, Professor Frink and Kang.

'Chilling' Freaky Float(TM)

When families come into BURGER KING(R) restaurants to get their favorite SIMPSONS CREEPY CLASSICS toys, they can try the new Freaky Float(TM). Made by combining a BURGER KING(R) old-fashioned vanilla ice-cream shake with Frozen MINUTE MAID(R) Orange drink, the orange-colored Freaky Float(TM) tastes like a chilly orange "creamsicle."

"THE SIMPSONS have become synonymous with Halloween and the BURGER KING(R) SIMPSONS CREEPY CLASSICS promotion could not have come at a better time," said Peter Byrne, executive vice president, Fox Licensing & Merchandising. "BURGER KING(R) is leveraging so many elements to benefit their younger customers: Halloween, an extremely popular kids holiday; a new menu item, THE SIMPSONS Treehouse of Horror special and all-time-favorite classic scary movies."

'Hair-raising' Advertising

While Fox is brewing up a schedule of advertising and promotional plans to raise awareness of THE SIMPSONS Treehouse of Horror annual hit special, Burger King Corporation has a few tricks up its sleeve as well. The mad scientists at Campbell-Mithun, working with THE SIMPSONS creative team, have created an original-animation television commercial featuring THE SIMPSONS and their friends along with the green-tentacled alien, Kang. Additionally, the promotion will be supported by in-restaurant merchandising, an Adventures newsletter, a birthday mailer and a micro-site on burgerking.com with trivia games, pumpkin carving templates, Halloween recipes and information about THE SIMPSONS CREEPY CLASSICS toys.

About Fox Entertainment Group, Inc.

Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.

About Burger King Corporation

Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER(R), in 1957. The company and its franchisees operate more than 11,450 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY(R) food customization. BURGER KING(R) restaurants were recently voted "Best Place for Burgers"*. In the fiscal year ending June 30, 2002, the BURGER KING(R) system had system-wide sales of $11.3 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING(R) system, please visit the company's website at http://www.burgerking.com.

*Based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days.