"He-Man(TM) is one of those classic, longstanding action heroes that has managed to remain a part of popular culture for the past 20 years," said Stefan Serwe, vice president of global marketing, TDK Mediactive. "Combine this with the new animated series on the Cartoon Network along with the massive consumer marketing campaign for Mattel's new toy line, and we've got a perfectly timed holiday title."

Twenty years after He-Man(R) was first introduced, Mattel, Inc. is bringing back the popular toy line for a new generation of fans, featuring newly designed action figures and playsets. The new "Masters of the Universe(R)" TV Series characters also appear four times a week on the Cartoon Network, which began airing this fall. The animated series will go strip on November 1st, appearing 12 times per week.

TDK Mediactive owns the exclusive rights to publish interactive "Masters of the Universe(TM)" games for console systems manufactured by Sony, Nintendo(R) and Microsoft, as well as for the PC. The publisher currently has additional titles in development for release in fall 2003.

About "Masters of the Universe(TM) He-Man: Power of Grayskull(TM)"

As He-Man(TM), the most powerful man in the universe, gamers enter an epic world of magic and mystery where they must defend their homeland, Eternia(TM), from Skeletor(TM) and his minions of evil from the Dark Hemisphere. Through the course of the adventure, He-Man(TM) takes on the dark side in exciting sword-fighting action and vehicular battles set in fantastic realms. Other classic "Masters of the Universe(TM)" characters, including Orko(TM) and Man-At-Arms(TM), help the warrior-hero through his quest to defeat the likes of Beast Man(TM), Clawful(TM) and Mer-Man(TM). The game features 13 isometric levels and more than 15 cinematic cut-scenes to convey the story line and goals.

About Mattel, Inc.

Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high-quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

"MASTERS OF THE UNIVERSE" and associated trademarks are owned by and used under license from Mattel, Inc.