(Milford, Conn.) November 2002 � Subway Restaurants and Bandai America Inc. are teaming up to introduce a line of five exciting new toys available in Kids' Pak meals. The in-store promotion runs in all participating restaurants Nov. 18 through Dec. 29, 2002, in the United States and Canada.
"Cyclonians E.G.G. 'Bots" are a new line of toys from Bandai, the world's third largest toy company. The Cyclonians are a race of quirky battling robot warriors that evolved on a planet designated as an intergalactic junkyard. Each character has a unique look and personality.
"We are thrilled to work with Bandai to bring the new Cyclonians toys to our Kids' Pak program," says Tricia Kingston, manager of strategic planning for the Subway Franchisee Advertising Fund Trust (SFAFT). "We've developed some wonderfully exciting toys that will surely to be a hit with kids and parents."
The Kids' Pak meal consists of a deli-style sandwich, small drink and a cookie. Additionally, one of the following toys will be available in each meal:
- Rotating Rot � Rot sits in a special stand held in place by magnets. Spin him with your fingers, and it will look like he's floating.
- Bruisin' Bolt � Bolt is a tough 'Bot with extra speed, thanks to his mini-launcher. Wind him up, press the button and he'll spin like a top.
- Rollerball Tank � When you spin the rollerball you'll see Tank's favorite battle poses. The faster you spin the ball, the faster Tank moves.
- Leapin' Cranker � Cranker thinks he's the fastest of all the Cyclonian 'Bots. He winds up and spins down his chute, launching out into Cyclonia.
- Tumblin' Torque � Torque can roll and tumble! This toy is specially designed for children 18 months and older.
The promotion will be supported with nationally produced point-of-purchase materials. Ryan Partnership, Westport, Conn., is the agency in charge of POP material, with b.Little, New York, NY, managing production.
Bandai America Inc. is a subsidiary of Bandai Co. Ltd., the world's third largest toy company, with 27 subsidiaries in 8 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel. Bandai America Inc. is the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangers, Gundam, Digimon, Strawberry Shortcake and Hello Kitty product lines. Bandai America is headquartered in Cypress, Calif. and company information is available at www.bandai.com.
Subway Restaurants is the world's largest submarine sandwich franchise, with more than 17,300 locations in 74 countries. The Subway chain recently surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., Subway Restaurants was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey�one that made it possible for thousands of individuals to build and succeed in their own business. Subway Restaurants was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2002�for the 10th time in 14 years! For more information about the Subway restaurant chain, visit www.subway.com.
Subway(R) and Kids' Pak(R) are registered trademarks of Doctor's Associates Inc. (DAI).