INDIANAPOLIS, Nov. 18 -- Simon Brand Ventures, the strategic business initiative of Simon Property Group, the nation's largest mall owner and manager, is working with Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment products, to help spread the joy of the holiday season to shoppers this year through a promotion that will provide shoppers with free gifts and savings.
Children who visit Santa Claus at participating Simon malls during this holiday season from mid-November through December 24 will be treated to a free gift, courtesy of Hasbro, while supplies last. Parents will also receive a gift of their own -- money saving coupons for Hasbro toys and games.
"Simon's national network of malls presents Hasbro with a powerful marketing channel to reach their target audience -- children and parents -- during the holiday season," said Cathi Weiner, senior vice president of business development for Simon Brand Ventures. "By utilizing Simon malls as an interactive marketing medium, Hasbro can drive awareness for its toy products among families and children who will make approximately 176 million visits to Simon malls during this busy shopping season."
As an added bonus, Hasbro will have the opportunity to present toy demonstrations at select Simon malls from November 29 to December 22. Hasbro representatives will be demonstrating the season's newest and hottest toys, such as Hasbro's FURREAL FRIENDS, TONKA R/C BOBBLE BOYS ATV, PLAYSKOOL AIRTIVITY TABLE, and MILTON BRADLEY's OLD MACDONALD HAD A FARM game while children and their parents wait in line to visit and take photos with Santa.
"We saw this opportunity as a terrific way to further interact with children and their parents during the important holiday shopping season," said Desiree Paquette, senior vice president of integrated marketing and trade services for Hasbro. "Simon malls are a leading family destination and we are happy to be able to offer added fun while kids wait on line for Santa Claus."
About Hasbro
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys raging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. For more details about Hasbro toys and games, please visit www.hasbro.com.
About Simon Brand Ventures
Founded in 1997, Simon Brand Ventures has pioneered the transformation of shopping malls into a medium where consumer brands can build one-to-one relationships with the more than 100 million shoppers who make more than 2 billion visits to Simon malls each year. Recognized by PaineWebber as the "Gateway to the Consumer," Simon Brand Ventures has entered into strategic partnerships with more than 100 consumer product companies and sponsors within the last year, including Cingular Wireless, Frito-Lay, Pepsi Cola Company and Visa U.S.A., to stage memorable brand experiences in Simon malls through a variety of media platforms.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG), headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership and management of income-producing properties, primarily regional malls and community shopping centers. Through its subsidiary partnerships, it currently owns or has an interest in 249 properties containing an aggregate of 186 million square feet of gross leasable area in 36 states, as well as eight assets in Europe and Canada. Additional Simon Property Group information is available at www.shopsimon.com.
