rtm logo


rtm logo
Raving Toy Maniac home page
Toy news and pictures
The Toy Buzz Forum
Toy feature articles
Toy Columns
Toy Archives
Customizing action figures
Toy resources
Toy web links
Buy / Sell / Trade Forum
toy shows and events
Chat room
RTMemo - free email newsletter
Site Map
Contact the staff of the Raving Toy Maniac
Privacy information
rtmnews_logo.gif - 4347 Bytes

ReSaurus' Magic: The Gathering DOA?

magictgheader.jpg - 5358 Bytes

One of the most anticipated properties of the past year has been Magic: The Gathering. The tremendously popular collectible card game almost single-handedly pioneered a new industry in both game play and collectibles. An action figure line was a natural extension of the licensing for this property.

All seemed right with the world last year when toy maker ReSaurus was slated to create Magic action figures, even having two full series in development. But things took a turn for the complicated late last year as a new player entered the arena.

minotauron_w2.jpg - 9799 BytesWizards of the Coast (WotC), makers of the Magic card game, were acquired by Hasbro in October of 1999. Of course, everyone knows that Hasbro is a leader in the action figure world with such popular lines as Star Wars, Batman, Beast Wars, and GI Joe. So, this acquisition could have possibly set up the odd situation where, technically, ReSaurus was making Magic: The Gathering action figures for Hasbro.

But that is where things begin to break down. Rumors on the net have been circulating for weeks now about the future of the Magic line from ReSaurus. The usually forthcoming ReSaurus has not issued any statement on the matter. When contacted by RTM, sources at ReSaurus remained very tight-lipped about Magic and its future.

To add fuel to this fire, Action-Figure.com is reporting their receipt of an e-mail from a Wizards of the Coast employee stating that the internal perception at WotC is that the ReSaurus deal is dead and that the license has been brought back under the Hasbro umbrella. RTM has received similar confirmation from a WotC employee who stated that ReSaurus' license for Magic had been revoked in December.

ReSaurus would only say that they are still looking into the matter.

RTM's analysis of the situation is that it only makes sense for Hasbro to want to pull back this potentially lucrative license. And if one were to pit Hasbro against ReSaurus, we would have to guess that Hasbro's larger size and pool of resources would make it difficult for the smaller ReSaurus to win in that fight.

All in all, neither side has been extremely forthcoming. Despite weeks of probing on this story, no company representative was willing to go on record either way. Perhaps Toy Fair will illuminate the situation somewhat, but as it stands now, the chances of a ReSaurus Magic line look to be next to nil.

This will be sad news to some fans, given that the ReSaurus line plan was generally well-received. As to how Hasbro might handle the line remains to be seen.

We will bring you further updates on this story as new information comes to light.

[Updated 02/03/2000]



previousarrow.gif - 673 Bytesbacktortmnews.gif - 1037 Bytesnextarrow.gif - 582 Bytes


In Association with Amazon.com Big Bad Toy Store - click for more information





All images, format, content, and design are copyright © 1994-2013 Raving Toy Maniac. No part of these pages may be reproduced without express written consent of the Raving Toy Maniac. Licensed character names and images are copyright © their respective companies.