JAKKS WWF Figures Named Boys Toy Of The Year
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JAKKS Pacific Inc. today announced that its World Wrestling Federation line of action figures and accessories has received the British Association of Toy Retailers' Boys' Toy of the Year award for 1999/2000. The British association also named the World Wrestling Federation brand wrestlers, which are distributed in the United Kingdom for Jakks Pacific Inc. through Kidz Biz, No. 3 among the top-ten toys for Christmas 1999. ``The World Wrestling Federation range of toys has simply taken the U.K. toy market by storm, with retailers reporting huge popularity and massive sales of all products in the range,'' said David Fogal, Chairman of the British Association of Toy Retailers. ``This, together with the quality and innovation of the toys, has made them a winner of this highly coveted award.'' ``We are extremely pleased to have earned the Boys' Toy of the Year award,'' said Stephen Berman, president and chief operating officer of JAKKS Pacific, ``and we view it as further evidence of the value inherent in the World Wrestling Federation franchise.'' ``The award points to the ongoing popularity of the World Wrestling Federation,'' added Jim Bell, the World Wrestling Federation's senior vice president of licensing, ``and it clearly demonstrates that the appeal of the World Wrestling Federation action figures extends well beyond the United States.'' JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including: action figures and accessories featuring licensed characters, principally from the World Wrestling Federation; Flying Colors molded plastic activity sets, clay compound playsets and lunch boxes; Road Champs die-cast collectible and toy vehicles and Remco toy vehicles and role-play toys and accessories; Child Guidance infant and preschool electronic toys, toy foam puzzle mats and blocks and activity sets and outdoor products; and fashion and mini dolls and related accessories. Raving Toy Maniac wishes to congratulate JAKKS Pacific and WWF Entertainment on this prestigious award. [Updated 2/03/2000]
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