Hasbro plans to utilize online video demonstrations to help introduce 23 key items throughout the holiday season. Consumers can access the on-line demonstrations on most home computers by visiting www.hasbro.com or leading online retail sites such as www.toysrus.com.

"Hasbro has developed a large and diverse on-line consumer base and we see the Internet as an important tool to complement traditional marketing initiatives," said Ed Kriete, Hasbro's Vice President of Integrated Marketing Services. "Hasbro's Web sites are designed to appeal to consumers of all ages and interests. We offer consumers a more interactive and dynamic way to research products through enhanced product details, photography and online product demonstrations."

"Vendaria's platform allows manufacturers and retailers to enhance the online shopping experience," said Scott Kling, Director of Toy and e-Retail Distribution for Vendaria. "We see Hasbro as an industry leader in their use of this technology to educate consumers about their most popular products. Together, our goal is to provide the widest possible consumer audience with more relevant and compelling product information. As a result, consumers are confident to purchase with greater buyer satisfaction."

NEW AND IMPROVED WEB SITES

The online product demonstrations are among several Internet tools Hasbro has integrated into its marketing strategy to create a richer shopping experience for consumers, while also building upon its relationships with key retailers.

Hasbro recently launched a redesign of its flagship Web site, www.hasbro.com, with new features that target both adults and kids. A new "gift-finder" program provides suggestions for shoppers based on age, toy category and approximate retail price. Results of searches also feature links to retail sites where Hasbro products can be purchased.

As part of its Internet strategy, Hasbro implemented an innovative linking program with leading online retailers to facilitate online shopping for consumers.

"When Hasbro approached us with their linking program, we instantly knew it would be a win-win collaboration for us, them and consumers," said Greg Ahearn, Vice President of Marketing for Toysrus.com. "Toysrus.com prides itself on making the on-line shopping experience simple for consumers and together with Hasbro, a purchase can be made that much easier."

The third component of Hasbro's Internet Marketing Strategy is a Customer Relationship Marketing program that delivers product updates and promotional offerings to consumers interested in learning more about Hasbro brands. For more information, visit www.hasbro.com.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Vendaria provides streaming video services to companies in need of enhanced sales, marketing and merchandising collateral. By leveraging Vendaria's technology platform, companies can enrich existing initiatives and deliver targeted messages to consumers who desire more interactive and engaging content. Vendaria's services are designed for manufacturers, e-retailers and advertising and marketing companies. Based in Seattle, Vendaria was founded in 1999 and is privately held.