CYPRESS, Calif., Nov. 27 -- With the holiday shopping season in full swing, parents are checking their children's holiday wish lists for the hottest toys. And Bandai America Inc.'s toys, including some of the most popular kids brands such as Power Rangers, Hello Kitty, Digimon and Gundam, is generating excitement and recognition from the top parenting, consumer and toy industry experts and publications.
"From our research and development team to our marketing and sales forces, Bandai is dedicated to making innovative and high quality toys that bring great enjoyment to kids," said Bill Beebe, senior vice president, sales and marketing. "We are excited to enter this year's holiday season with numerous award-winning and nationally-recognized toys for both girls and boys."
Bandai's award-winning toys topping holiday wish lists include:
Hello Kitty At Home with Hello Kitty: Deluxe Kitty House
The National Parenting Center's Seal of Approval; Toy Wishes Magazine
Hello Kitty Deluxe Playset
Edutaining Kids Top 10 Toys for Kids Ages 5-8
Hello Kitty toyline
Rated no. 11 on "The Lycos 50(TM) Hottest Toys List 2002"
Power Rangers
NPDFunworld's Top Growth Licenses (over ten years)
Wild Force Deluxe Isis Command Megazord
PlayDate 2002 "Hot 1's to Watch" List, Toy Wishes Magazine
Wild Force action figures
eBay's Top 20 Hot Toy Picks
Digimon Digimon D-Tector
Edutaining Kids "Hot Trend in Toys for Kids 9+"
"The National Parenting Center's product testing takes place over a two month period and solicits evaluations from hundreds of parents and their children. Through that process we found that the Hello Kitty franchise continues to astound industry experts with its staying power," said David Katzner, president, The National Parenting Center. "Seeking to extend the success story this holiday season is Bandai's adorable Kitty House -- a terrific addition to the line offering up everything a Hello Kitty fan could hope for when setting up house."
About Bandai America
Bandai America Inc. is a subsidiary of Bandai Co. Ltd., the world's third largest toy company, with 27 subsidiaries in 8 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel. Bandai America Inc. is the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangers, Gundam, Digimon, Strawberry Shortcake, and Hello Kitty product lines. Bandai America is headquartered in Cypress, California and company information is available at bandai.com.
