(SAN FRANCISCO, December 5, 2002) - Wild Planet Toys, an award-winning toy manufacturer, today announced the formation of a new brand, Outdoor Antics™. The brand will focus on pool play products for girls and boys between the ages of six and twelve. Jet Streamers™, pump-action water blasters, will be the brand's latest product introduction.
"We bring excitement and innovation to a pool toy category that is traditionally based on goggles, masks and snorkels," explained Marybeth Moser, senior brand manager at Wild Planet Toys. "Outdoor Antics water products build on proven pool play and games like splashing, diving, racing, multi-player action and scoring contests while adding innovative features and styling."
Jet Streamers, the brand's lead product will ship Spring 2003. These pump-action water blasters can shoot water up to 25 feet. Hold the handle bottom tip of the Jet Streamers under the water for constant water intake and keep the sprayer tip above the water for non-stop streaming, squirting action. No refills needed! The product comes packaged with two Jet Streamers for double the fun and will be available in nine sleek collectible designs. The suggested retail price is $5.99.
The Outdoor Antics brand will also include Dive Balls™, Magnet Dive Glove™ and Aqua Light Mask™as well as other innovative pool toys. For more information about the Outdoor Antics™ product line visit www.outdoorantics.net.
These and other Wild Planet products are available at more than 7,000 toy, specialty, on-line, mail-order and department stores nationwide, including: Toys 'R' Us, Target, Wal-Mart, Kmart, KB, Zany Brainy, FAO Schwarz, Learning Express and toysrus.com.
Wild Planet Toys was founded in 1993 with a mission: To champion kids without relying on violence! Today, Wild Planet Toys continues to wow the world with fresh, innovative products - all thanks to kids, who are involved every step of the way to make sure Wild Planet Toys are cool, hip, and most importantly, fun! For more information about Wild Planet Toys, check out www.wildplanet.com.