(San Francisco, CA - December 16, 2002) Early next year, millions of Post cereal boxes will feature the Nightspyer™, a custom premium designed by Wild Planet Toys. As part of the promotion, the mail-in offer will be available through the first quarter of 2003 and will be printed inside specially marked boxes of five Post Cereal brands: Alpha-Bits®, Honeycomb®, Golden Crisp®, Oreo O's® and Waffle Crisp®.
"We are delighted to once again have the opportunity to work with Post," said Nathan Keker, Director of Marketing at Wild Planet Toys. "Given our current branding strategy, this promotion is an ideal means of gaining awareness for the Wild Planet brand, and specifically for our Spy Gear™ equipment for kids six and up."
The Nightspyer™ mini-scope, developed for nighttime surveillance, features a telescopic lens and a green tinted light beam that lets kids see in the dark up to 25 feet. It is being offered free with one proof of purchase. The mail-in offer will be promoted through 15-second television commercials running on Nickelodeon, Cartoon Network, NBC (Discovery Kids), ABC Family, ABC, The WB (Kids WB), and Fox (4 Kids) as well as on the Post's kid web site, www.postopia.com.
The Spy Gear product line, designed for kids 6 and up, currently features 15 products. For more information about the Spy Gear product line visit www.spygear.net.
Wild Planet Toys was founded in 1994 with a mission: To champion kids without relying on violence! Today, Wild Planet Toys continues to wow the world with fresh, innovative products - all thanks to kids, who are involved every step of the way to make sure Wild Planet Toys are cool, hip, and most importantly, fun! For more information about Wild Planet Toys, check out www.wildplanet.com.
