MIAMI, Jan. 6 -- Beginning today, Nintendo's best-loved videogame characters are leaping off the screen and landing in Kids Meals at participating BURGER KING(R) restaurants nationwide. Mario, Donkey Kong, Yoshi, Kirby and other characters from the world's leading videogame company will be featured in ten new, skill-based toys found inside BURGER KING(R) Kids Meals, adding fun and excitement for BURGER KING(R) customers!
"Nintendo is the world's leading videogame company and their characters have huge appeal among kids of all ages. Now boys and girls can have fun with Nintendo SuperStars by sharpening their game-playing skills both in our restaurants and at home," said Rick Dow, senior vice president, marketing programs and sales, Burger King Corporation. "By offering interactive skill- based toys inside our Kids Meals, we've created incredible value for our kid customers."
"Search For the Golden Toy" Sweepstakes
To add further excitement to the Nintendo SuperStars promotion, more than 10,000 randomly seeded toys will be hidden in some Kids Meals throughout the country. Those lucky kids who find one of these gold-colored toys inside their Kids Meal will automatically win one Nintendo Game Boy Advance title with a retail value of $45 to $55. In order to receive the prize, kids simply fill out and mail in the winner confirmation card.
About the Toys
Each toy is an interactive "game" that imitates scenes based on popular Nintendo video games. These games include Donkey Kong Time Racer, Water Whirl Wario, Race Around Bowser & Peach, Coin Collector Mario Sunshine, Hop and Slide Diddy Kong, Kirby's Maze Adventures, Soar & Chase Luigi, Egg Hunter Yoshi, Kirby Ball Toss and Shield Spin Link. All toys are packaged individually inside a special opaque bag and two different toys will be distributed each week for five weeks.
About Nintendo
As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy(R), Nintendo(R) 64, Game Boy Advance and Nintendo GameCube(TM). Since the release of its first home video game system in 1983, Nintendo has sold more than 1.6 billion video games worldwide, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching such franchises as Zelda(TM) and Pokemon(R). As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo product visit the company's websites, http://www.nintendo.com
About Burger King Corporation
Burger King Corporation created the American icon, the HOME OF THE WHOPPER(R), in 1957. As of June 30, 2002, the company and its franchisees operated more than 11,450 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY(R) food customization. BURGER KING(R) restaurants were recently voted the "Best Place for Burgers," based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days. In fiscal year 2002, ending June 30, 2002, the BURGER KING(R) system had system-wide sales of $11.3 billion. Burger King Corporation is owned by the equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about the BURGER KING(R) system, please visit the company's website at http://www.burgerking.com.
