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Bandai Games on PCS Phones

LAS VEGAS, Jan. 9 -- Consumer Electronics Show -- Bandai America Incorporated, a subsidiary of the third largest toy company in the world, and Sprint today introduce a new line of wireless games to the PCS Vision suite of services. The new line-up of wireless games includes several that are based on popular Bandai toys, such as the Mobile Suit Gundam(TM) series.

Sprint, which operates the largest all-digital, all-CDMA Third-Generation (3G) wireless network in the United States, is the first U.S. wireless carrier to offer games from Bandai. Games available at launch include Gundam Space Assault(TM), Snowboarding and Hare Hockey(TM), which have gained significant popularity in Japan through development of Bandai Networks Co., Ltd., a subsidiary of Bandai.

PCS Vision includes services that allow customers to browse the Internet wirelessly; take and transfer digital pictures on select Vision phones; check personal and corporate e-mail; and download polyphonic ringers and full-color, graphically-rich games and screen savers.

"Wireless games allow our customers to have fun in an otherwise wasted moment -- on a device they always have with them," said Chip Novick, vice president of consumer marketing for the PCS division of Sprint. "Being the world's third-largest toy company, Bandai understands what people want to do for fun. Sprint is taking Bandai's expertise wireless and extending its portfolio into new areas of gaming."

"Bandai is very excited to partner with Sprint because it is one of the foremost 3G wireless carriers in the US," comments Masao Ohata, vice president of Network Entertainment for Bandai America Incorporated. "We are committed to offer top quality wireless entertainment that can be played on Vision-enabled PCS Phones by families anywhere on the enhanced Sprint Nationwide PCS Network."

Bandai games can be found in the Games folder on PCS Vision handsets.

About Sprint

Sprint is a global communications company serving more than 26 million business and residential customers in over 70 countries. With approximately 75,000 employees worldwide and more than $26 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and Sprint's award-winning Tier 1 Internet backbone. Sprint provides local voice and data services in 18 states and operates the largest 100-percent digital, nationwide PCS wireless network in the United States.

About Bandai

Bandai America Incorporated, a subsidiary of the third largest toy company in the world Bandai Co., Ltd., was launched in the U.S. toy market more than 20 years ago and has grown to become the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangers(TM), Digimon(R) and Gundam(R) product lines. Bandai America Incorporated's subsidiaries include Bandai Entertainment Incorporated, which focuses on character merchandising and Japanese anime distribution.

Bandai America Incorporated United States operations are headquartered in Cypress, California. In the U.S., the company's shares are traded over the counter in American Depository Receipt (ADR) form under the symbol BNDCY.

Established as a subsidiary of Bandai Co., Ltd. in September of 2000, Bandai Networks operates a wide variety of mobile phone and Internet content services. Bandai Networks currently boasts 4 million subscribers to its pay mobile phone services in Japan. More information is available at http://www.bandai-net.com/english/index.html.

Bandai Co., Ltd. of Tokyo, Japan is comprised of 53 subsidiaries in 18 countries. In addition to toys and children's entertainment, Bandai Co.'s global interests include video game software, multimedia, music and full- length feature films, vending machines, trading cards, candies and licensed apparel. Bandai Co., Ltd is traded on the Nikkei Exchange in Japan with a #1 ranking.

For more information on wireless entertainment content offered by Bandai America Incorporated please check out http://www.BandaiWireless.com .

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