"There's been great anticipation about the return of the MY LITTLE PONY brand because it has been such a positive influence on little girls everywhere," said Brian Goldner, president, Hasbro Toy Group. "The products offer a wonderfully pure play experience and instill important values like kindness, thoughtfulness and the importance of friendship. We're excited to bring this magic and innocence back to little girls and collectors alike."

"Celebration" is the theme for the MY LITTLE PONY brand this year, and there is truly reason to celebrate. Twelve new ponies and two new playsets will launch in 2003, along with a new MY LITTLE PONY web site. In addition, an extensive line of MY LITTLE PONY products from licensed partners will debut so little girls can live the MY LITTLE PONY life. A collection of storybooks and a MY LITTLE PONY movie round out the 2003 offerings.

"MY LITTLE PONY has all the potential to be a wonderful lifestyle brand. We believe the full line of branded products will be truly engaging and make the MY LITTLE PONY fantasy come to life for little girls," said Jane Ritson-Parsons, president, Hasbro Properties Group.

MY LITTLE PONY 2003 Toy Line

To usher in the return of MY LITTLE PONY in 2003, HASBRO will offer an exciting line of new ponies and special playsets that bring the land of PONYVILLE home to little girls.

The new MY LITTLE PONY RAINBOW CELEBRATION ponies feature beautiful rainbow hair! The four colorful ponies include SUNNY DAZE, WYSTERIA, SWEETBERRY and RAINBOW DASH. The MY LITTLE PONY GLITTER CELEBRATION ponies have special glitter designs in their hair and include PINKIE PIE, SPARKLEWORKS, KIMONO and MINTY. All of the ponies come with a brush to style is their beautiful hair and a special charm for the MY LITTLE PONY charm bracelet. (Age: 3 & up; Available: Fall; Approximate retail price: $4.99 each)

Everyone in PONYVILLE loves parties - and now with the MY LITTLE PONY Celebration Assortments, everyone is invited. Special magnetic effects add to the fun - just by placing the BIRTHDAY CELEBRATION RAZZAROO figure near her birthday cake, it plays a birthday tune. The RAZZAROO figure comes with four slices of toy cake, four forks, four plates, gift box, brush and pony charm. And when MOONDANCER pony touches her portable stereo, it plays either an upbeat party song or a bedtime lullaby. The MY LITTLE PONY figure comes with sleeping bag, teddy bear, four bunny slippers, two cans of soda, bowl of popcorn, candy dish, brush and pony charm. (Age: 3 & up; Available: Fall; Approximate retail price: $9.99)

The ponies love to come to the COTTON CANDY CAFE and meet their friends for a yummy snack. This playset includes COTTON CANDY pony. When COTTON CANDY touches the cash register, it "magically" opens, and the cotton candy spins 'round and 'round. The table flips over to reveal yummy-looking pastries and the oven door opens to reveal a delicious toy pie. Ponies can even place their orders at the take-out window. Playset includes COTTON CANDY pony, cash register, cotton candy tray, two cake slices on plates, two teacups, table, oven, brush, charm and labels. (Age: 3 & up; Available: Fall; Approximate retail price: $14.99)

Girls will find all the magic of PONYVILLE in one beautiful castle - MY LITTLE PONY CELEBRATION CASTLE, which also includes an exclusive baby pony figure - PINK SUNSPARKLE! This playful pony loves to explore all the rooms of her pretty castle and go for a ride in the hot-air balloon. Open the castle door and rainbow stars twinkle to beautiful MY LITTLE PONY music. To become part of the fun, girls can even remove the crown from the tower and wear it! Other fun features include a working elevator and balloon landing. The "magical" magnetic feature of the castle lets the PINK SUNSPARKLE figure open the toy box with a touch and when she touches the stove, the top flips open to reveal a sink. The playset includes the PINK SUNSPARKLE figure, two turrets, crown, hot-air balloon, heart-shaped arch, rounded arch, moat, balcony, staircase, spinning disk, bed, toy box, vanity, comb, brush, wardrobe, hanger, tutu, pony crown, storage drawer, stove, two plates, two tea cups, tea pot, saucepan, label sheet and charm. Requires 3 "AA" batteries (not included). (Age: 3 & up; Available: Fall; Approximate retail price: $39.99 each)

MY LITTLE PONY: The Movie

The MY LITTLE PONY movie, premiering in October, will give fans an entertaining glimpse into the world of MY LITTLE PONY. They'll experience life in PONYVILLE and get to know their favorite ponies through fun adventures and everyday pleasures.

Fat Rock Entertainment, the producer of the film, has signed Loews Cineplex, Cinemark and Carmike Cinemas to a unique broadcast schedule for the film. The theaters will run the MY LITTLE PONY movie only during ideal hours for kids - from early morning to midday. Parents and children looking for some family-friendly entertainment will find the movie a perfect morning destination.

All Things MY LITTLE PONY

Even when away from their Ponies, little girls can always feel a part of the MY LITTLE PONY world. Through the following agreements in principle, MY LITTLE PONY can be a part of nearly every aspect of a little girl's life - from home to school, and everywhere in between.

• Harper Collins - color activity and story books
• Springs Industries - complete bedding ensemble, comforter, sheet sets
• Accessory Network - backpacks, headwear, cold weather accessories, hosiery
• Franco Manufacturing - blankets, bath and beach towels
• ES Originals - athletic shoes, slippers and sandals

ABOUT HASBRO, INC.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.