ESCONDIDO, CA, (March 11, 2003) - X Concepts® has set Panama City Beach, Florida for the U.S. introduction of the Water Worm(tm), an exciting new water toy that will prove to be a powerful weapon this summer in the battle for backyard fun.
From March 11-24, thousands of Spring Breakers from across the country will descend on one of the most popular spring break destinations in the country, Panama City Beach Florida, and get the chance to experience the Water Worm(tm) first hand. For two weeks The Water Worm(tm) Tiki Hut located on the beach outside of the Holiday Inn Sun Spree will be designated "Water Worm central" as daily activities will include: Mr. and Miss Water Worm(tm) contests, mass water fights, Water Worm(tm) target practice, and hourly giveaways of Water Worm(tm) merchandise.
At poolside and on the beach, Water Worm(tm) workers will demonstrate the wacky new worms to swimmers, sunbathers and partiers alike, enticing water enthusiasts to join in the battle-and the fun!
With names like Oozeoid, Slimeavore, Hydroped, Sludge Slider, Optispit, and Mucasur, and with the power to squirt up to 30 feet, these worms have the guts to make even Spring Break more exciting! When filled to the max, a three-pound Water Worm(tm) can grow up to three feet long and the six-pound worm can grow up to 5 feet long!
Available nationwide, Water Worms(tm) will slither onto retail store shelves March 2003 in three models: one pound, three pound and six pound, at a SRP of $7.99, $17.99 and $24.99, respectively.
X Concepts® launched an entire line of action sports collectibles with its creation of TECH DECK®, the #1 name in miniature action sports products.
Headquartered in Escondido, California, X Concepts® serves as the exclusive manufacturer and marketer of TECH DECK®, TECH DECK® DUDES, and MODIFIERS(tm), which is available at retail and specialty stores across the United States and throughout the world. More information about all X Concepts brands can be found on the company's World Wide Web site, which is located at http://www.techdeck.com, www.waterworms.com.