GBA-TV cartridges containing cartoon episodes play on Game Boy Advance and Game Boy Advance SP systems in the same manner as video game cartridges. Special proprietary technology developed by the 4Kids Entertainment subsidiary, 4Kids Technology, Inc., enables kids to watch the cartoons contained in the GBA-TV cartridges on their Game Boy Advance. The technology enables the Game Boy Advance to function as a personal video player with the Game Boy controls allowing the viewer to Pause, Resume, Stop, Rewind and Chapter Search each of the television episodes on the GBA-TV cartridge. There is no need to buy any adapter.

4Kids intends to roll out GBA-TV cartridges at retail in the 4th quarter 2003. Each GBA-TV cartridge is expected to retail for under $20 and feature two television episodes from popular animated kids programs such as Pokemon(R), Kirby: Right Back At Ya!(TM) and Yu-Gi-Oh!(TM)

4Kids has set the upcoming E3 Expo (May 14-16 at the Los Angeles Convention Center) to debut content from the first GBA-TV shows.

"There will be more than games to the Game Boy Advance," said Al Kahn, Chairman and CEO of 4Kids Entertainment. "GBA-TV will be an exciting, new way in which kids can enjoy some of today's best animated entertainment. We are delighted to join with Nintendo in enabling Game Boy Advance, the top portable video game system, to also serve as a portable video player."

"4Kids Entertainment has developed a new and valuable dimension to Game Boy Advance with the launch of GBA-TV," said Peter MacDougall, Executive Vice President, Sales & Marketing for Nintendo. "Now kids can watch their favorite cartoons and play their favorite Game Boy video games anywhere, anytime."

GBA-TV is a trademark of Nintendo. All Rights Reserved. Game Boy Advance and Game Boy Advance SP are registered trademarks of Nintendo of America Inc.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development. For further information, please visit the company's Web site at www.4KidsEntertainment.com

This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements.