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Babooshkah: MLB Stacking Dolls

texas rangers stacking dolls

May 2003 -- The hottest new sports collectable is making its debut in Texas today and its name is BabooshkahTM! The "creative factory" of Bensussen Deutsch and Associates (BD&A) that brought America the Bobblehead craze of 2002 is introducing the Russian-inspired stacking doll at the May 9 Texas Rangers game against the Cleveland Indians. The first 25,000 fans at Friday's game will receive the BabooshkahTM featuring Alex Rodriguez stacked around Juan Gonzalez and Rafael Palmeiro.

"We are excited about the BabooshkahTM and the fervor that it will surely inspire," says Jay Deutsch, president and chief executive officer of BD&A. "As sports fans we love to create truly unique tributes to some of our favorite players."

The May 9 A-Rod BabooshkahTM is a unique collectable opportunity as it is the very first MLB BabooshkahTM. Accompanied with a Certificate of Authenticity sized to match the dimensions of a baseball card, these 25,000 will remain the ONLY original MLB Babooshkahs ever made. As these sporty stacking dolls "stack" their claim on cities nationwide - from New York to San Diego - BabooshkahTM fever will only get hotter. But as is fitting for the Lonestar state, Texas is leading the charge.

"We decided to trademark our sporty version of the Russian Matryoshka doll as BabooshkahTM for two main reasons," Deutsch explains. "First, though the Russian dolls-within-dolls are more commonly known as 'Matryoshka' (and 'babushkas' are actually Russian grandmothers or scarves worn by grandmothers), they are sometimes endearingly referred to as 'babushkas'. As a term of endearment, 'BabooshkahTM' echoes the same kind of affection people have for their favorite sports stars."

"Secondly," Deutsch continues, "Babooshkah is just more fun to say!"

The BabooshkahTM barometer is already on the rise as a limited number of Babooshkahs tested the waters of the NBA at a recent Memphis Grizzlies game where the first 5,000 were given away as fast as fans could enter the stadium. Already they are popping up on eBay as collectors are scrambling to get their hands on what promises to be one of the most unique collectibles to hit the world of sports. Fans are encouraged to line up no later than 4:30 p.m. in order to increase their chances of receiving this limited edition A-Rod BabooshkahTM.

ABOUT BD&A

BD&A, the country's first full-service merchandise agency, extends brands for Fortune 1000 companies around the world with custom, three-dimensional merchandise-based marketing campaigns. With 2002 revenues exceeding $100 million, the Woodinville, Washington-based company is the leading promotional merchandise agency in the United States and employs nearly 250 in 14 locations nationwide. BD&A's extensive client list includes some of the world's most recognized brands including adidas, Agilent Technologies, AOL, Bank of America, Dell, Delta Air Lines, DreamWorks, Eli Lilly and Company, ExxonMobil, Microsoft, Nintendo, Pepsi, Texas Instruments and Yahoo. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL, NBA, NHL and MLB. The Bobblehead and the rally rag are two of the more popular sports crazes they are responsible for fueling. For more information, visit the BD&A Web site at www.bdainc.com.

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