Lionel and Mervyn's have teamed up to bring in the 2003 holiday season full steam ahead!  Lionel announced today that its fourth quarter promotional partner is Mervyn's - the family friendly, neighborhood department store focused on offering big brands at small prices.

"What two better partners?  The century old company whose name is synonymous with the train around the Christmas tree and the place to shop with the family during the holidays?" said Lionel Public Relations and Promotions Manager Cara Lynn Orchard.  "Combined, Lionel and Mervyn's bring over 157 years of quality products/merchandise and service with a smile to consumers across the country."

Hop aboard an exclusive, limited edition Lionel/Mervyn's O gauge train set or spot the Mervyn's "Holiday Community Closet" as it travels from city to city providing coats to children in need, along with Lionel story books to encourage early childhood reading and education.

Specific details of the partnership and promotion are sealed until the day after Thanksgiving but consumers can expect to see the trademarked Lionel orange and blue in stores throughout the country.

"Mervyn's will carry Lionel licensed products and some stores will feature a Lionel layout with working trains and accessories," said Orchard.

Please visit us in booth 3952 during the Licensing Show at the Javit's Center.

Lionel L.L.C. is one of the world's leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.