MIAMI, May 29 -- The vacation exploits of eight of Nickelodeon's most loveable characters will take them from the big screen to BURGER KING(R) restaurants nationwide for four weeks beginning June 2, 2003. As part of an adventurous promotion surrounding the upcoming Nickelodeon Movies/Paramount Pictures family film Rugrats Go Wild(TM), characters including Tommy and Angelica Pickles, Eliza Thornberry and others will take the form of travel-adventure-ready toys in BURGER KING(R) kids meals. Rugrats Go Wild(TM) opens nationwide on June 13, 2003 and features Spike, the movie's canine star, in his first-ever speaking role, voiced by Bruce Willis.
"Rugrats Go Wild(TM) brings together two popular families that are thoroughly enjoyed by our young guests. We are excited to offer these fun collectible toys that can be enjoyed as millions of families take to the open road for their own vacation adventures this summer," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation.
"Creating a joint promotion with Burger King Corporation surrounding Rugrats Go Wild(TM) is a natural fit for us," said Pam Kaufman, senior vice president of Promotions Marketing, Nickelodeon. "The members of the BURGER KING(R) Kids' Club represent some of the Rugrats and The Wild Thornberrys' biggest fans, and we are pleased to work with Burger King Corporation to provide these quality premiums that extend both of our brands."
Smell the Adventure!
Rugrats Go Wild(TM) is the first kids' movie ever to be shown in interactive "Odorama." Each one of the eight toys in a BURGER KING(R) kids meal includes a unique Odorama scratch-and-sniff card that features smells from the movie's adventure sequences -- including flowers, anchovies, root beer and more! -- plus a special bonus -- a fire-grilled BURGER KING(R) burger! During the movie, symbols on the movie screen will indicate when to scratch-and-sniff along with the action, allowing kids to actively take part in the adventure of the film.
Go Wild with Advertising
Burger King Corporation, along with its kid-advertising agency of record, Campbell-Mithun, has created a thrill-filled 30-second commercial featuring the "Travel Adventures To Go" toys and the innovative Odorama cards. In addition, Nickelodeon has created an Odorama commercial, which tells kids all about Odorama, how it works and where to go to get their exclusive Odorama cards -- BURGER KING(R) restaurants!
Burger King Corporation has also created a special Rugrats Go Wild(TM) interactive site at http://www.burgerking.com. Kids can visit to learn about the movie and the toys. This site will accompany extensive in-restaurant merchandising, an Adventures Newsletter and Kids' Club birthday mailers.
About the Toys
Each of the toys offered with this promotion provides its own version of summer fun and is a "Travel Adventure To Go" that can be enjoyed at home, in the restaurant or on the road.
- Hula Debbie's Concentration - open doors to find matching island pictures while Debbie bobbles the Hula.
- Donnie's Bug-O-Torium - push the lever to spin Donnie around the inside of the toy. Apply bug stickers and then go find your own!
- Scared O' Cat Chuckie - insert the leopard into a random slot to see Chuckie pop up
- Rock, Diaper, Scissors - push on the butterfly to play the classic game of Rock, Paper, Scissors against Tommy.
- Amazing Maze Spike - use Spike's magnetic nose to guide a ball through an island maze.
- Snap Shot Susie - look into the viewer to see different images from the movie. Use the signal light to transmit messages in Morse code.
- Angelica's Bathysphere - push down on the top and create cool breezes with this fun fan. Then, ask Angelica a question and she'll reveal one of her classic responses.
- Eliza's Card Caddy - play many classic card games with the 30 jungle animal playing cards in this Commvee carrying case.
About the Film
For the first time ever, two favorite cartoon families are coming together for a wild vacation adventure. In Rugrats Go Wild(TM) everyone's favorite babies are shipwrecked on a deserted island. Tommy knows that the only hope to save him and his friends lies with naturalist extraordinaire Nigel Thornberry. In their journey to find him, the babies overcome tremendous obstacles only to learn that Mr. Thornberry has been hit on the head and is babbling like - you guessed it - a baby! All of the kids work together to solve the problem and end up having the best trip ever.
About Nickelodeon
Nickelodeon, now in its 24th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 85 million households and has been the number-one-rated basic cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
About Burger King Corporation
Burger King Corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for the great taste of Fire Grilling, the WHOPPER(R) brand and HAVE IT YOUR WAY(R). In fiscal year 2002, ending June 30, 2002, the BURGER KING(R) system had system-wide sales of $11.3 billion. Burger King Corporation is owned by the equity sponsor group comprised of Texas Pacific Group, Goldman Sachs Capital Partners and Bain Capital. To learn more about the BURGER KING(R) system, please visit the company's website at http://www.burgerking.com.
