Sinbad Toys at Burger King
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MIAMI, June 26 -- A swashbuckling quest for a priceless treasure drops anchor at BURGER KING(R) restaurants this summer from June 30 to July 27, 2003. Kids' imaginations will cast off for fun and adventure with six BURGER KING(R) kids meal high-action toys celebrating the release of DreamWorks Pictures' "Sinbad: Legend of the Seven Seas(TM)". Fun for Captains and first mates alike, Sinbad(TM) docks at theaters on July 2, 2003.
"Daydreams of daring feats are a part of every child's summer fun. This latest promotion in our long-term partnership with DreamWorks Pictures brings the fantasy of Sinbad's adventurous exploits to BURGER KING(R) kids meals with an assortment of collectible toys that will inspire even more imaginary adventures," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation.
"We are pleased to partner with Burger King Corporation to bring the action-adventure elements of 'Sinbad: Legend of the Seven Seas(TM)' directly to its customers through an innovative and exciting promotional program," said Anne Globe, Head of DreamWorks Consumer Products Marketing and Promotions.
Seven Seas of Fun
Each of six high-action, interactive toys provides instant fun and helps kids bring one of the film's fantastic beasts, exotic lands or daring exploits to life. Kids will find a fearsome snowbird, a shape-shifting island, a tail- twisting sea monster, and a light-up water Siren, along with the sailing ship Chimera circling Sinbad's world, and heroic Sinbad himself sliding down a mast.
In addition to six compelling toys, kids will receive collectible a "Constellation Card" with each toy that features unique, light capturing designs. Hold the card up to any light source and the mysterious astrological creatures of Sinbad: Legend of the Seven Seas(TM) "magically" appear.
High-Seas Promotion
DreamWorks will launch a full marketing program for the release of "Sinbad: Legend of the Seven Seas(TM)", including television, print, radio, outdoor and in-theater campaigns. The film will also have a comprehensive promotional program lead by Burger King Corporation's kid-directed advertising and in-restaurant communication.
Kids can also log on to a special interactive promotion site at http://www.burgerking.com to learn more about the toys and the feature film.
About the Film
In "Sinbad: Legend of the Seven Seas", Sinbad, the most daring and notorious rogue ever to sail the seven seas, and the beautiful Marina embark on their greatest adventure. Together, they must battle Eris, the powerful goddess of Chaos, to save the fabled Book of Peace and the life of Sinbad's best friend -- and most dangerous rival -- Proteus.
About Burger King Corporation
Burger King Corporation and its franchisees operate more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING(R) restaurants are owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has offered consumers the advantages of Fire- Grilled food known to bring out the flavor of ingredients naturally, creating a better-tasting product and providing a healthier way to prepare food. The Company's vision is to "provide its guests with the best burgers and a variety of healthier alternatives because our products are cooked over an open fire." In fiscal year ending June 30, 2002, BURGER KING(R) had system-wide sales of $11.3 billion. Burger King Corporation is owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING(R), please visit the company's website at http://www.burgerking.com.
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