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Duel Masters Comes to the US

JULY 17, 2003 (San Diego, CA) � Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., and Hasbro Consumer Products Worldwide today announced plans to bring DUEL MASTERS, a new, multifaceted entertainment property for boys, to the U.S. market this fall beginning with a comic book series from Dreamwave Productions. DUEL MASTERS is a highly popular property in Japan, where kids enjoy it through comic books, toys, games and other merchandise.

DUEL MASTERS quickly gained a following as a comic book series in Japan, with an estimated 1.6 million readers. Hasbro Consumer Products has selected Dreamwave Productions to develop the DUEL MASTERS comic book series for the U.S. market. Dreamwave has won numerous awards for its development of the best-selling TRANSFORMERS comic book series and is one of the industry�s premier publishers, producing a range of original and licensed titles.

"DUEL MASTERS has all of the right elements for a fun, compelling comic, from a courageous hero at its center, to a fantastic world of creatures and lands for readers to explore," said Dreamwave President and Art Director Pat Lee, who co-founded Dreamwave Productions in 1996 with his brother, Roger Lee. "We're pleased to be part of the team that will be bringing DUEL MASTERS to the U.S. audience."

"Dreamwave has done an absolutely fantastic job in translating the TRANSFORMERS saga into a comic book series and they are the ideal choice to help us launch DUEL MASTERS in the U.S.," said Tom Klusaritz, Vice President of Publishing for Hasbro Consumer Products.

The DUEL MASTERS comic books make their way to comic book stores everywhere in the U.S. this fall. Attendees at this week's Comi-Con in San Diego will get a sneak-peek at the comics in development (Dreamwave, booth #3249).

The DUEL MASTERS property is co-owned by Wizards of The Coast, Mistui Kids Station and Shogakuan.

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS), is the worldwide market share leader in the trading card game and tabletop roleplaying game categories. A leading developer and publisher of game-based entertainment products, the company holds an exclusive patent on the play mechanic of trading card games. For more information, visit www.wizards.com.

Hasbro Consumer Products Worldwide is the licensing and promotions arm of the Hasbro Properties Group, which develops and expands Hasbro, Inc.'s (NYSE:HAS) core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDYLAND, into a wide variety of entertainment and consumer categories.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

DUEL MASTERS is a trademark of Wizards of the Coast, Mitsui/Kids Station and Shogakukan �2003.

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