NEW YORK, July 28 -- Following their first collaboration, BIONICLE(TM): MASK OF LIGHT -- set to debut on DVD and video on September 16 -- Miramax Films and the LEGO Company announced today the start of production of a second CGI-animated, action-adventure movie based on the toy company's red-hot BIONICLE brand.
Miramax is expanding its role on the new project, co-producing with the LEGO Company as well as acting as worldwide distributor. Miramax's Charles Layton, executive vice president, office of the co-chairmen, and Eric Roth, senior vice president of business and legal affairs, negotiated the deal on behalf of the film company. The LEGO Company was represented by Conny Kalcher and Stig Blicher, both vice presidents of global innovation and marketing. Create TV and Film was represented by its managing director and global controller, Vanessa Chapman. Create TV and Film is a new company formed from the TV and film division of LEGO Media International. Create TV and Film is a co-producer on both movies.
This new home video movie is the second of three partnerships between the three companies this year. In addition to the two exclusive-to-video
projects, the companies are currently developing a BIONICLE theatrical motion picture scheduled for release in 2005.
"Miramax began as our distribution partner on MASK OF LIGHT in July of 2002," says Kalcher. "But, when we started to develop the theatrical film, the creative sparks began to fly, and we knew we had found our kindred spirits on this property. They really get it. Harvey Weinstein and his talented team, especially Kevin Kasha and Jeff Tahler, are really just big BIONICLE boys at heart, and they are eager to increase their involvement on the second movie."
"BIONICLE's rich storylines and complex characters really capture its audience's attention," said Weinstein. "As millions of fans around the world will attest, once you're immersed in BIONICLE, there's no turning back."
Sharing production duties on the new home video movie with the LEGO Company, Miramax and Create TV and Film is the original MASK OF LIGHT production team, leading independent animation studio, Creative Capers Entertainment, headquartered in Los Angeles and run by producer Sue Shakespeare and directors David Molina and Terry Shakespeare. Jeff Tahler, vice president of acquisitions, will continue to oversee the production on behalf of Miramax.
BIONICLE, the confluence of "biological" and "chronicle," is a rich and complex universe of mystery and mythology developed by a team of talented LEGO designers and storytellers, inspired by the folklore of many exotic cultures. Set in the time before time, the film will take viewers to a new location for an epic action-adventure story featuring a vast array of biomechanical characters - focusing on the now legendary heroes called the Toa in their ongoing struggle against the shadowy force of The Makuta.
The BIONICLE characters and story were launched in December 2000, first on an interactive website and in comic books and shortly thereafter in dozens of different - yet interconnecting - media platforms. Clues, characters and adventures revealed in one platform enhanced the experience on another. By August of 2001, the toy line was outselling every other action figure on the market. In 2002, the product line was recognized with two Toy of the Year awards, including "Most Innovative Toy of the Year" and "Best Boy Toy of the Year" by the American Toy Industry Association.
To complement the MASK OF LIGHT movie, this year's franchise highlights include a number of platforms and product lines related to the film:
- A new line of BIONICLE action figures, many of which are based on the movie characters;
- A new video game from LEGO Virtual and Electronic Arts, which parallels the movie's plotline;
- The first of six titles from Scholastic Books, including a novelization of the movie;
- A brand new style of the hot Nike BIONICLE shoes released earlier this year, featuring interchangeable masks.
About the LEGO Company
Based in Billund, Denmark, the LEGO Company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit LEGO.com or BIONICLE.com or BIONICLEmovie.com.
About Create TV & Film
Create TV & Film is a privately owned independent production and IP management company, formed in January 2003 and based in London and Los Angeles, which develops and commissions high quality programming for children between the ages of 2 and 15 years.
About Miramax Films
Miramax Films, founded by Bob and Harvey Weinstein in 1979, has released some of the most critically acclaimed and commercially successful independent feature films of the past fourteen years, with a record eleven Best Picture nominations over the past ten consecutive years: In the Bedroom, Chocolat, The Cider House Rules, Shakespeare In Love, Life Is Beautiful (La Vita E Bella), Good Will Hunting, The English Patient, Il Postino (The Postman) and The Piano as well as eighteen Best Foreign Language Film nominations including Amelie, Life is Beautiful, Kolya, Mediterraneo and Cinema Paradiso.