LONG BEACH, Calif. -- Aug. 6, 2003 -- Neurosmith, manufacturer of discovery-based learning toys that nurture independent thinkers, announced a retail expansion into Target stores nationwide today. Recognized as one of the best selling brands in specialty retail for the last four years, Neurosmith is set to roll out its high-quality developmental toys at more than 1,200 Target retail stores this August.
"All parents care about their children's development and education. We're thrilled to be able to offer our line of award-winning educational toys at an even wider range of price points," said Todd Coyle, chief executive officer of Neurosmith. Beginning in early August, Neurosmith products will be merchandised in the educational/electronic toy aisle at Target stores nationwide. Six innovative musical and phonics toys for children from birth through age six will launch just in time for the back-to-school and holiday seasons with prices ranging from $9.99 to $49.99. These include:
-- Pet Me Platypus(TM): Recipient of the prestigious Oppenheim Toy Portfolio Gold award, this cuddly plush Platypus features four different musical styles, excellent sound quality, and ultra-sensitive touch activation feature to trigger the music. Ages birth and up
-- Grow & Discover Block(TM): This giant plush cube provides a huggable world of music, learning, and fun! Winner of the Parents' Choice Gold Award, Grow & Discover Block provides fun and stimulating activities that grow with every child. Ages 6 months and up
-- Alphabet Ball(TM): Learning fundamental pre-reading skills can be as fun as spinning, turning, and rolling a giant alphabet ball. An interactive plush ball helps children learn shapes, colors, letters, and letter sounds with an interactive play style perfect for toddlers. Ages 1 year and up
-- Music Blocks(R): The best selling musical toy of all time, Music Blocks is now available at Target! Children mix and match brightly colored blocks to create their own unique musical compositions! Honored by dozens of awards programs, Music Blocks is compatible with additional musical content for years of musical exploration. Three musical cartridges will be available at Target. Ages two years and up
-- Musini(TM) Preschool: From the family of toys named "The Most Innovative Toy of the Year" by the Toy Industry Association, Musini Preschool enables children to make music simply by moving with a patented technology that detects every step, touch, and tap and responds with music. Ages three years and up
-- MagnaPhonics(TM): Backed by a six-month, no-questions-asked, money back guarantee, MagnaPhonics is a revolutionary new way to learn letter names, sounds, word building, and spelling. Winner of the Best Vacation Children's Products by Dr. Toy, MagnaPhonics is perfect for learning on the go! Ages four years and up
About Neurosmith:
Neurosmith is dedicated to combining cutting edge cognitive research with state-of-the-art technology to create inspiring and interactive learning tools for children's developing minds. For more information on these products or Neurosmith's award-winning line of educational toys, visit www.neurosmith.com or call (800) 220-3669.
