MANHATTAN BEACH, Calif., Aug. 27 -- MEG, a Manhattan Beach, California-based Toy and Product Development company, recently announced the appointment of Spin Master LTD of Toronto, Canada, as exclusive North American distributor for its newest brand, Stink Blasters, covering the U.S. and Canada.
The Stink Blasters product line was first launched in International markets in the Spring of 2003, with very strong sales successes in every market where it has been advertised. Stink Blasters figures and accessories are currently distributed in 31 countries. The brand was the #1 toy in the May NPD in Italy (ahead of Bratz dolls), and the #2 Boys line in Australia (behind Beyblades).
"We believe that Spin Master's successful record of marketing and advertising unique new products is a perfect fit for Stink Blasters and one that will help us take the brand to the next level," said Joe Morrison, CEO of MEG.
"We are very pleased we were able to acquire these rights," said Anton Rabie, President of Spin Master, "and know we can do a terrific job with a property like this."
Spin Master is planning an August television launch test in Chicago and a pre-Easter national launch for 2004.
MEG is a 14-year old product development, manufacturing and licensing company specializing in children's character lines, toys and licenses. Prior to founding MEG, CEO Joe Morrison was Executive VP of Marketing at Mattel, where he led the team responsible for the He-Man and Masters of the Universe action figures, licensed products, television show and movie.
Spin Master develops, manufactures, markets and distributes its own toy products around the world. Diligent product development and powerhouse marketing strategies have created a worldwide reputation for great products. Highly recognized for its creative vision, Spin Master is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS(TM), METAL MAXX(TM) and Hershey's(TM) Chocolate Magic, ICEE(TM) Maker and SHRINKY DINKS(R) a registered trademark of K&B Innovations, Inc.
For more information, visit http://www.StinkBlasters.com.