CITY OF INDUSTRY, Calif. -- Sept. 15, 2003 -- In its first-ever promotional tie-in with an entertainment event, Nutro Products, Inc. will offer purchasers of its superpremium MAX Cat foods four free cat toys that are based on the upcoming Universal Studios movie, "The Cat in the Hat."
Nutro is sponsoring a website contest in conjunction with the free toy promotion for consumers to enter and win free MAX Cat food, movie tickets and MAX Cat in the Hat cat toys throughout the promotion by going to www.nutroproducts.com. Multiple winners will be chosen every day beginning Sept. 19 through Dec. 31.
Lance Watkins, product manager for Nutro, noted that MAX Cat is made from the finest all-natural ingredients, and never contains any by-products or ground corn.
"The best ingredients mean the best nutrition and taste," Watkins said. "MAX Cat has the taste that nine out of ten cats prefer. It's fortified with taurine for good vision and heart function. And MAX Cat has unique formulas that lower the urine pH, helping promote urinary tract health in cats so they live a long and healthy life."
"The Cat in the Hat" movie is adapted from the book by "Dr. Seuss" (Theodor Seuss Geisel) which, since first published in 1957, has become one of the most beloved children's stories of all time.
Each plush toy, three to four inches long with a retail value placed at $3 to $5, will be attached in transparent pouches to all six varieties of MAX Cat dry cat food in six-pound bags and, for Canadian markets, 2.72-kilogram bags.
MAX Cat bags with the free toys will be in stores starting Oct. 21. The movie opens Nov. 21 and Nutro's goal is to have tie-in displays in stores throughout November and December.
"We want to encourage cat owners to collect all four toys and enter the contest to win free MAX Cat food, movie tickets and MAX Cat in the Hat toys," Nutro's Watkins said.
Nutro pet foods are sold through pet specialty and farm and feed stores. Specially marked bags of six-pound MAX Cat with the toys attached will be available at participating pet specialty retailers while supplies last.
Nutro, a privately held company founded in 1926, is one of the top manufacturers of superpremium dog and cat food in the United States. Nutro's Natural Choice Lamb and Rice dog food is the number one selling dog food in the U.S. pet specialty trade.
