The program -- which includes the design and manufacturing of custom promotional products, development of a complementary interactive web site and management of related strategic and logistical services -- is expected to generate $12.1 million in revenues for the second quarter (ending June 30, 2000). The name of the client and additional program details were not disclosed due to proprietary reasons.

``After very strong sales in the first quarter, I'm pleased to see the momentum continue,'' said Don Kurz, Equity Marketing's Chairman and Chief Executive Officer. ``Our objective for this year is to build on this strength by diversifying our client base and expanding our portfolio of services. With the private equity investment from Crown Capital (announced March 29, 2000), we will be able to aggressively pursue our growth initiatives and continue to transform Equity Marketing into one of the world's top marketing services companies.''

Equity Marketing, Inc. is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies. The company is also a developer and marketer of distinctive consumer products, based on trademarks it owns or classic licensed properties. Equity is the master toy licensee for Warner Brothers' Scooby-Doo ™.

[Updated 4/11/2000]