BOLINGBROOK, Ill., Nov. 20 -- Under terms of a new licensing agreement, RC2 Corporation will produce die-cast model theme bikes created by the talented Orange County Choppers father and son team of Paul Teutel Sr. and Paul Teutel Jr. who are featured on the hit TV show, American Chopper. Rated the number one show on the Discovery Channel, the American Chopper TV series captures the dynamics of the Teutels as they fuse their skills and passions to build incredible, one of a kind custom choppers. The first product introductions are planned for April 2004 under RC2's JoyRide® brand.
"We're delighted to be working with Discovery Consumer Products and Orange County Choppers," said Curt Stoelting, Chief Executive Officer of RC2. "By showing, week by week, what it takes to build a custom motorcycle that's a true work of art, American Chopper has developed a passionate following among cycle enthusiasts and armchair fans alike. This licensing agreement allows us to tap into a very popular trend and expand the appeal to a new consumer."
About Discovery Consumer Products
Discovery Consumer Products is the retail, educational publishing and licensing arm of Discovery Communications, Inc. Discovery Consumer Products' offerings extend the Discovery experience to a worldwide audience through a broad array of entertaining and informative products and services. These include a national chain of Discovery Channel retail stores, Discovery-branded licensed products, a robust online shopping business (discovery.com), educational product offerings and strategic third-party retail and merchandising partnerships. Discovery-branded consumer products are currently available in 80 countries and 28 languages.
About RC2 Corporation
RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve(TM), American Muscle(TM), AMT®, W. Britain®, Press Pass®, Eden(TM), Feltkids® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.
