January 2004 -- Trading card game publisher and distributor Upper Deck Entertainment, a division of The Upper Deck Company, LLC; the Konami Corporation, creators of the widely-popular Yu-Gi-Oh! TRADING CARD GAME; 4Kids Entertainment, Inc.; and Mirage Licensing, Inc., join forces to unleash the new Teenage Mutant Ninja Turtles Trading Card Game. "Turtles Unleashed" will be released in participating retail and hobby stores nationwide in February 2004.

The two-player game allows opponents to re-enact the hip and hard-shelled foursome, as they engage in martial arts mayhem against arch nemesis, Shredder and the Foot Clan. "Turtles Unleashed" is a one-on-one fighting game, in which players create their own deck by combining various characters and martial arts moves to fight against their opponent. By using various Attack, Event, Character and Item cards, the first person to have their opponent run out of cards first wins.

The Teenage Mutant Ninja Turtles Two-Player Starter Set will contain two card decks (40 cards each), one rule book, and one game mat, and the "Turtles Unleashed" booster pack will contain a total of nine cards. The entire set will consist of 55 Common Cards (8:1) and 100 Foil cards (1:1). Foils include ten Super Rare cards (1:6) and ten Ultra Rare cards (1:12).

Upcoming booster sets include the Swift as the Wind booster set (May), and the Still as the Forest booster set (September). Both booster sets will provide 100 all-new cards for Teenage Mutant Ninja Turtle players to collect and play.

The all-new Teenage Mutant Ninja Turtles animated series airs on 4Kids Entertainment's FOX BOX on Saturday mornings.

For more information on Teenage Mutant Ninja Turtles and additional Upper Deck products, members of the media can log onto www.upperdeck.com or www.upperdeckstore.com.

About The Upper Deck Company, LLC.

The Upper Deck Company, LLC is a premier sports/entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck Company, LLC is located in Carlsbad, Calif.

About KONAMI CORPORATION

Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation's action and adventure titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami of America, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami of America, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products distributed by Konami of America, Inc. can be found at www.konami.com/usa.

About 4Kids Entertainment, Inc.

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, visit the Company's Web site at www.4KidsEntertainment.com.

About Mirage Licensing, Inc.

Mirage Licensing, Inc. is the licensing arm of a group of companies (Mirage Studios, Inc., Mirage Management, Inc., Mirage Publishing, Inc.) located in Northampton, Massachusetts that for 18 years has administered, nurtured and protected the Teenage Mutant Ninja Turtles property, one of the most successful and respected worldwide children's entertainment and merchandise properties of all time.