BETHLEHEM, Pa., Jan. 26, 2004 -- Just Born, Inc., the candy maker based in Bethlehem, PA and WHAM-O, Inc., the Emeryville, CA-based innovative toy company, have joined creative forces to create WHAM-O's Marshmallow Peeps Marshmallow Maker. A leader in merging popular branded food related products with at-home fun, WHAM-O's Marshmallow Peeps Marshmallow Maker is sure to provide delectable hours of delicious fun as kids and parents create their own fun-shaped marshmallows.

Quick and easy to use, WHAM-O's Marshmallow Peeps Marshmallow Maker will amaze kids and parents as delicate marshmallows take the shape of chicks, bunnies, eggs, stars and hearts. Sprinkle them with pink or yellow sanding
sugar for an extra special treat. WHAM-O's Marshmallow Peeps Marshmallow Maker comes complete with one marshmallow extruder, three marshmallow molds with six shapes, a Peeps stirring stick, measuring cup, two sets of marshmallow mixes and 2 packets of sanding sugar, making anytime a perfect
time for some marshmallow Peeps fun.

Matthew Pye, marketing director of Just Born, Inc, commented, "By partnering with WHAM-O, the leader in family fun, the Peeps brand will extend its reach from the candy aisle to the toy aisle, allowing kids to create their own marshmallow treats. We know that Peeps fans are very dedicated to the brand and we anticipate that they will be thrilled to have a new way to interact with and enjoy their favorite treats."

WHAM-O's Marshmallow Peeps Marshmallow Maker and marshmallow refill mixes will have a suggested retail price of $14.99 and $5.99 respectively and will be available in stores this Spring 2004.

MARSHMALLOW PEEPS FUN FACTS...

Due to demand, Just Born now produces over 1.2 billion Peeps a year covering all of its holiday seasons. As many as 4.2 million Marshmallow Peeps are made each day at Just Born. This Easter, more than 700 million Marshmallow Peeps Chicks, Bunnies, and Eggs will be consumed by men, women,
and children throughout the United States and abroad.

Strange things people like to do with Marshmallow Peeps -- eat them stale, microwave them, freeze them, roast them, and use them as a pizza topping. Peeps Chicks and Bunnies come in 5 colors. Each Peep, made at Just Born, has 32 calories (160 calories per five-chick serving) and 0 fat grams.

According to the Marshmallow Peeps Golden Anniversary Survey, Peeps Chicks are still the favored Peeps shape followed by Bunnies and Snowmen; fans tend to eat 1-5 Peeps in a sitting and the most popular way to eat them is fresh.

ABOUT JUST BORN, INC.

Just Born, Inc., a privately-owned company founded in 1923 and located in Bethlehem, PA, also manufactures and markets MIKE AND IKE(R), HOT TAMALES(R), ZOURS(R), PEANUT CHEWS(R) and TEENEE BEANEE(R) Gourmet Jelly Beans. The company employs over 520 people and markets its candy in over 35 countries. For more information, please visit www.justborn.com or www.marshmallowpeeps.com or call 1.800.445.5787.

ABOUT WHAM-O, INC.

Headquartered in Emeryville, California, WHAM-O, Inc. has provided children and adults with innovative, imaginative toys for more than 50 years. Founded in 1948, and inheriting its name from the sound that its flagship product, the WHAM-O Slingshot, made when connecting with its target, WHAM-O, Inc. continually redefines the concept of fun by remaining simple, uncomplicated and without age boundaries. It designs and manufactures a core of more than 70 products. For more information please visit www.wham-o.com or call 1.888.942.6650.