EDISON, N.J. -- March 10, 2004 -- Majesco Sales Inc., the sole operating subsidiary of ConnectivCorp, today announced it has secured a licensing agreement with the popular toy collectible, Mighty Beanz. Under terms of the agreement, Majesco obtains the interactive rights to publish Mighty Beanz video games in North America.
Currently one of the hottest toy crazes with over 10 million pieces shipped in 2003, Mighty Beanz are like plastic Mexican Jumping Beans that feature zany and eccentric characters belonging to a specific "Bean Team." Each Bean Team is designated as Rookie, Advanced, Pro, SuperPro or Rare to signify their value, with the Rare Beanz being the most valuable. Over the last year, the popularity of the Mighty Beanz toys helped garner a nomination for "Activity Toy of the Year" award from the Toy Industry Association.
"Mighty Beanz has become a giant phenomenon in the toy world with a vast audience of dedicated collectors and fans of all ages," said Ken Gold, Vice President of Marketing for Majesco. "Majesco plans on creating an interactive entertainment experience that captures the same fun and contagious spirit of the toys."
Majesco will release specific details regarding the Mighty Beanz video game in the coming weeks. More information about Majesco's exciting line-up of products can be found online at http://www.majescogames.com.
About Spin Masters
Spin Master develops, manufactures, markets and distributes its own toy products around the world. Diligent product development and powerhouse marketing strategies have created a worldwide reputation for great products. Highly recognized for its creative vision, Spin Master is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS(tm), MCFLURRY(tm) MAKER, MIGHTY BEANZ(tm), BOUNCE 'ROUND(tm), ASTROJAX(tm), REGENERATOR(tm), HERSHEY'S(tm) CHOCOLATE MAGIC, ICEE(tm) MAKER, SHRINKY DINKS(r) a registered trademark of K&B Innovations Inc. and THE WIGGLES (r) a registered trademark of The Wiggles Touring Pty Ltd.
About Majesco
Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco is the sole operating unit of ConnectivCorp (OTC BB: CTTV.OB) and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R) video game system from Microsoft, Sony PlayStation(R)2 computer entertainment system, and Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy(R) Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system.
