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Duel Masters TCG Mall Tour
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RENTON, Wash. -- March 12, 2004 -- The fantasy world that lives in the minds of thousands of Japanese youth playing the popular trading card game DUEL MASTERS(TM) will soon come to life in the United States. Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., officially announced today plans to introduce its newest Trading Card Game (TCG), DUEL MASTERS, through a 15-city, shopping mall tour across North America, beginning in April 2004. Simon Property Group malls will play exclusive host to all U.S. tour stops.
Open to all visitors, the DUEL MASTERS Mall Tour is designed especially for those who have not yet played a trading card game. The tour is ideal for parents and children of all ages and will showcase elaborate themed areas with theatrical features and special effects, learn-to-play clinics, interactive displays, giveaways and tournaments. Attendees will enter larger-than-life entry portals that lead to various civilizations in the game. The 3,100 square foot set will bring to life the fantasy inspired game, which illustrates battling characters that live in the minds of young kids' imaginations.
In Japan, the DUEL MASTERS TCG has occupied the number one spot in toy and game sales for most of the past year, according to "Weekly Toy News" magazine. The English version of the trading card game is scheduled to launch March 5. The comic book recently debuted in the U.S. and the DUEL MASTERS cartoon series will be aired on Cartoon Network beginning in March.
Beginning in April 2004, the DUEL MASTERS Mall Tour is currently scheduled to stop at the following Simon Property Group locations:
Roosevelt Field Mall, Garden City, NY April 3-4
Plaza King of Prussia, King of Prussia, PA April 9-10
St. Charles Towne Center, Waldorf, MD April 17-18
Ross Park Mall, Pittsburgh, PA April 24-25
Lincolnwood Town Center, Lincolnwood, IL May 1-2
(Mall TBD) Toronto, ON May 8-9 (not a Simon property)
Castleton Square Mall, Indianapolis, IN May 15-16
Great Lakes Mall, Mentor, OH May 22-23
Mall of America, Bloomington, MN May 29-30
Mall of Georgia, Mill Creek, GA June 5-6
The Florida Mall, Orlando, FL June 12-13
North East Mall, Hurst, TX June 19-20
Metrocenter, Phoenix, AZ June 26-27
Westminster Mall, Westminster, CA July 3-4
Santa Rosa Plaza, Santa Rosa, CA July 10-11
"The DUEL MASTERS Mall Tour will be the most imaginative TCG interactive experience ever built, featuring elaborate vignettes of the game's various civilizations with grandiose entry portals and colorfully artistic murals -- creating a truly 'life-like' experience of the DUEL MASTERS world," said James Szubski, Wizards of the Coast's Brand Manager for DUEL MASTERS.
Visitors who learn to play the game at the mall tour will receive a complimentary DUEL MASTERS Starter Kit (Value: $9.99, while supplies last). For more information visit www.duelmasters.com or call 800-324-6496.
Wizards of the Coast, Inc., is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering(R), among many other trading card games and family card and board games. Wizards is also a leading publisher of role-playing games, such as Dungeons & Dragons(R), and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at www.wizards.com.
DUEL MASTERS is a trademark of Wizards/ Shogakukan/ Mitsui-Kids. (C)2004. Wizards/ Shogakukan/ Mitsui-Kids/ Sho Pro.
Wizards of the Coast, Magic: The Gathering and Dungeons & Dragons, are trademarks of Wizards of the Coast in the United States and other countries. (C)2004 Wizards.
  
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