Deejay, Cannonball, and Skater BendEms

South Kohala, Hawaii � March 2004 � Just Products, Inc., a Hawaii-based developer and marketer of innovative toys and children's houseware products - re-designed with kids in mind - is announcing the launch of Mighty Beanz BendEms™, collectible, bendable & pose-able PVC figurines, based on the top selling Mighty Beanz™ series from Spin Master, Ltd. Brought to life by Just Products, Inc. as the Mighty Beanz™ super cool mutated cousins, Mighty Beanz BendEms™ limited edition Original Series and Series Two will be available in April 2004.

Allan Rigberg, President and founder of Just Products, Inc. and original creator of BendEms™ says he is thrilled to be back in the BendEms™ business with such a hot, innovative new property like Mighty Beanz™ from Spin Master. "What we've done is turn it up a notch and taken it to the next level. By combining the proven success of Spin Master's Mighty Beanz™ with the addition of flexible arms and legs, we've significantly strengthened the interactive play value of what was already a huge success story. The Mighty Beanz BendEms™ is only the next chapter in the continuing saga of this pop culture phenomenon."

Magical Wizard and Prince Charming BendEms

Based on 12 of the best-selling, highly-collectible and most traded Mighty Beanz™ characters, Mighty Beanz BendEms™ are larger than their 'cousins' (approximately 3 �" inches tall) and feature bendable arms and legs, allowing kids, from ages 3 and up, to bend, pose and maneuver them any way they want. The Original Series includes character favorites: Skater, Brawl, Wizard, Deejay, Cannonball, and Prince Charming. Series Two includes: Ninja, Pirate, Nerd, Forward, Ace Pilot, and Ally Oop. Series Three is expected to be released in the Summer of 2004 and will be followed by Series Four prior to the 2004 holiday season, which will also correspond with Spin Master's introductions.

In addition to the Mighty Beanz BendEms™ Series Packs, Just Products, Inc. is planning to introduce their Mighty Beanz BendEms™ Magna Play Pack this Spring. It will include a Mighty Beanz Kidz Metal Snack and Play Tray, creating a captivating play environment, a limited edition Magna BendEm (with magnetic feet), a Magna Disk to let kids move the Magna BendEms™ and Mighty Beanz™ on their tray� the perfect gift set for any boy or girl.

Ninja and Nerd BendEms

"With more than 12 million packages of Mighty Beanz™ sold in 2003 at leading mass market retail outlets, series one and two completely sold out and series three now available, the sales potential for Mighty Beanz BendEms™ is extremely promising. Mighty Beanz™ even have their very own category on eBay. All this excitement and growing momentum will more than likely keep the 'beanz' jumping off the shelves for many more seasons to come," says Cheryl Kerzner, VP of Marketing for Just Products, Inc.

ABOUT JUST PRODUCTS, INC.

Since 1999, Just Products, Inc. has been in the business of developing, manufacturing and marketing innovative products featuring popular licenses and original designs for children. All products are safety tested, use the highest quality materials available, and adhere to the strictest manufacturing standards. The company's goal is to reshape and revitalize the Toy and Children's Housewares category with fresh, fun and imaginative new products that have been re-designed with kids in mind to help make anyplace a kidz place!

For additional information on Mighty Beanz BendEms™, please visit Just Products, Inc.'s Web site at www.bendems.com (alternate link) or email us at [email protected]