JAKKS Pacific, Inc. today announced that it has reached an agreement in principle to acquire substantially all of the assets of the Play Along companies. The privately-held toy companies based in Deerfield, Fla., manufacture traditional toys, including plush, dolls, action figures and preschool and construction toys, and holds a number of licenses including Cabbage Patch Kids(R) for dolls, Care Bears(R) for plush and preschool learning, Teletubbies(R) for preschool and playsets and DC Comic's(R) Batman(R) and Justice League(R) for construction toys.

Consideration for the acquisition is anticipated to be up to $116 million, consisting of $75 million in cash, approximately $11 million of JAKKS common stock and an earn-out of up to an aggregate amount of $30 million through 2007, based on the achievement of certain financial performance criteria. Based on preliminary unaudited results of calendar year 2003, Play Along reported approximately $160 million in revenue and approximately $30 million in pre-tax earnings.

The parties expect to complete the transaction during the second quarter of 2004. Play Along, which will be operated as a wholly-owned subsidiary of JAKKS Pacific and will continue to be based out of Florida and Hong Kong, is expected to significantly increase future sales and earnings of JAKKS after the transaction closes.

"We believe that Play Along, with its product lines and strong management team, will be a valuable addition to JAKKS' portfolio of brands across multiple product categories," commented Jack Friedman, chairman and CEO, JAKKS Pacific.

"We have worked very hard over the past five years to build Play Along into a dynamic force in the toy industry," commented Charlie Emby, President of Play Along. "The combination of Play Along and our great classic brands, along with the outstanding brands in JAKKS Pacific's portfolio, should make JAKKS Pacific an even stronger company in the future."

The transaction is subject to the execution of definitive agreements and customary closing conditions, including compliance with the Hart-Scott-Rodino waiting period and other regulatory approvals.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and ColorWorkshop(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.