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Vote 2004 - Dream Pets Election
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WOODLAND HILLS, CA � May 11, 2004 � As the 2004 Presidential election approaches, excitement is building at the Dream Pets headquarters. To keep the electoral spirit alive, R. Dakin & Company, a division of Applause, will re-introduce its popular 1960 political Dream Pets characters � Demo Donkey and G.O.P. Elephant � as part of its overall strategy to return Dream Pets funsters to the forefront of pop culture. Best of all? These Dream Pets politicos are definitely bi-partisan; there's something for everyone regardless of their politics.
The celebration continues with a 2004 online Dream Pets campaign - VOTE 2004! If you already know who your favorite Dream Pets character is, cast your ballot and be heard! Not sure? Visit www.dreampets.com!
Political Dream Pets Candidates
It was 1960 and the world was watching the first nationally televised debate between presidential candidates John F. Kennedy and Richard M. Nixon. To commemorate this historic moment, R. Dakin created symbolic Elephant and Donkey Dream Pets characters, along with other designs Pets characters, along with other designs that were produced for many years to follow.
This month the political characters will be re-introduced as they were originally designed to Dream Pets collectors, nostalgia buffs and gift-givers worldwide. Demo Donkey and G.O.P. Elephant will be available at specialty and gift stores such as Hallmark, Carlton Cards/American Greetings and Cracker Barrel Old Country Stores® this May for an approximate retail price of $7.99.
VOTE 2004 - Dream Pets Election
2004 isn't only a Presidential election year, but also an opportunity for Dream Pets retailers, customers, friends and family to cast an online vote for their favorite Dream Pets personality. The Dream Pets election, VOTE 2004, will run online at www.dreampets.com from May through November. Every vote counts!
Online ballots will be available at www.dreampets.com, where participants can log on daily to check out live results that show which Dream Pets funster leads the voting competition. The VOTE 2004 hang tags, which contain all the voting rules, are attached to each Demo Donkey and G.O.P. Elephant. This highly anticipated Election Day for the Dream Pets candidates is November 2, 2004. The winning Dream Pets personality will be posted on the website November 3, 2004. A limited edition Dream Pets character will be gifted to 2,004 randomly drawn entries.
"Bringing back two of our most beloved Dream Pets Characters, Demo Donkey and G.O.P. Elephant during this exciting election year, allows us to re-introduce the political Dream Pet characters to an all-new generation of dreamers," said Bob Solomon, chairman, chief executive officer and chief dream officer of Applause.
"May the best Dream Pets character win!" he exclaimed.
The new Dream Pets collection is available exclusively at gift and specialty stores nationwide and retails for approximately $7.99 each. For more information on Dream Pets and to meet your Dream Pets favorite, visit www.dreampets.com.
DREAM PETS ® & � 2004 R. Dakin & Company, a Division of Applause, LLC. All Rights Reserved.
  
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