It's "lights out, game on" for one lucky young NERF fan - the opportunity of a lifetime to take a shot (in the dark) with a chance to win $1 million in the NERF NITE JAM "Million Dollar Shot-in-the-Dark" contest. Hasbro, Inc.'s NERF brand is sponsoring its biggest contest ever - a chance for one lucky kid to win $1 million dollars just by doing what he or she does best - shooting NERF hoops!

In the NERF NITE JAM "Million Dollar Shot-in-the-Dark" contest, kids (U.S. residents) between the ages of 7 and 14 are invited to submit home video entries demonstrating the NERF mantra, "action with attitude," by showing their coolest and most creative shot using an official NERF basketball and NERFOOP. The best of the best will compete in a special semi-finals event and one finalist chosen from that event will get the opportunity to make a basket with NERF's new NITE JAM NERFOOP for the grand prize on national television during NBA Inside Stuff on ABC. Powered with FIREWIRE technology, the NERF NITE JAM NERFOOP game allows kids to play basketball in the light or in the dark with a light-up basketball and basketball rim. So the finalist will be literally taking his or her million-dollar shot - in the dark!

"NERF's 'Million Dollar Shot-in-the-Dark' contest gives kids the opportunity to win national bragging rights... everyone between the ages of 7 to 14 has a shot!" said Duncan Billing, General Manager of Hasbro's Big Kids division. "The classic NERFOOP has been a favorite for many years, and now the new NITE JAM NERFOOP takes NERF excitement to the next level... even when the lights in the house are switched off."

The contest is all about NERF fun and attitude - so home video entries should reflect that. Kids can make funny facial expressions, mug for the video camera, make the shot blindfolded, etc. - whatever it takes to demonstrate the "attitude" of NERF. Consumers can log onto http://www.nerf.com for more details, including official rules and restrictions. Videotape entries will be accepted through Monday, 9/6/04. Four semi-finalists will be chosen by a panel of judges appointed by Hasbro from all eligible videotape entries and will compete in a semi-final event in October in Springfield, MA, home of the Naismith Memorial Basketball Hall of Fame, along with a fifth, "Wild Card" semi-finalist chosen from the crowd that day. One finalist will then be selected from among the five by a panel of judges appointed by Hasbro and he or she will receive the chance to take a $1 million shot-of-a-lifetime using the NERF NITE JAM NERFOOP at a special televised event in November.

The final Shot-in-the-Dark attempt will take place on November 18, 2004 on the set of NBA Inside Stuff at NBA Entertainment's studio, and will be televised on NBA Inside Stuff on November 21st. If the shot is successful, the finalist will win the grand prize of $1 million ($25,000 per year over 40 years). If the shot is unsuccessful, he or she will still walk away with a $10,000 cash prize.

For more information about NERF and about the NERF NITE JAM NERFOOP "Million Dollar Shot-in-the-Dark" contest, please visit http://www.nerf.com.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.