In The Amazing Spider-Man LeapPad learning system book, children can follow along as the masked superhero spins webs, clings to walls and gets them turned on to reading with colorful comic-book graphics and action-packed excitement. Spider-Man uses vowel sounds, rhyming, matching and deductive reasoning to fight crime and teach reading comprehension through the voice of the man who first brought the comic to life, Stan Lee.

"For generations, comic books have motivated children to read," said Jeff Cronk, Director of Marketing for the LeapPad learning system. "Bringing kids' favorite comic book characters into the LeapPad system library is a logical step toward encouraging kids to read."

More than 40 years ago, author Stan Lee invented Peter Parker, the quiet teenage nerd with the secret superhero alter ego. Since then, the Amazing Spider-Man has appeared in countless comics, a newspaper serial and a television cartoon.

"Having been involved in the LeapPad system project makes me wish I was young again," said Stan Lee. "I hate to think that I missed out on something as fabulous as LeapPad books."

The LeapPad system is for ages four- to eight-years-old. The manufacturer's suggested retail price (MSRP) is $49.99 for the package, which includes the system and two books; The Amazing Spider-Man and an Interactive LeapPad System Book, a sampler of the LeapPad learning system library. The Amazing Spider-Man book, recommended for ages four- to six-years-old, will also be sold separately at MSRP $14.99.

Beginning June 20, the Amazing Spider-Man LeapPad system will swing exclusively into Toys "R" Us stores and www.toysrus.com. The Spider-Man LeapPad learning system book will also be sold separately at all major retailers.

More than 13 million LeapPad systems have been sold in the United States since 1999. The electronic learning system has won numerous awards and has expanded to include systems for all ages including the LittleTouch(TM) LeapPad system (ages six- to 36- months-old), the My First LeapPad system (ages three- to five-years-old), the LeapPad learning system (ages four- to
eight-years-old), the LeapPad Plus Writing system (ages four- to
eight-years-old) and the Quantum LeapPad system (ages eight- to 11-years-old). The LeapPad learning system library includes more than 100 titles. The LeapPad systems and books can be viewed and purchased at www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse curriculum programs are currently in classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

About Marvel Enterprises, Inc.

Marvel Enterprises, Inc. is a leading global character-based entertainment company that has developed and owns a library of more than 4,700 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative teams also supports the creation of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com.

NOTE: MARVEL, Spider-Man and the distinctive likeness thereof are trademarks of Marvel Characters, Inc., and is/are used with permission.

LEAPFROG, LEAPPAD, QUANTUM PAD and LITTLETOUCH are trademarks or registered trademarks of LeapFrog Enterprises Inc. All other trademarks are properties of their respective owners. Used with permission.