The TV Games(TM) product is a plug and play gaming system that contains multiple games in one single controller. All that is needed are batteries and a TV -- no videogame consoles or gaming cartridges are required. Simply plug the TV Games(TM) product into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

"Adding these two top Marvel properties to our existing agreement further widens the reach of our TV Games(TM) brand with an even more diverse offering," said Jack Friedman, Chairman and CEO, JAKKS Pacific, Inc. "In addition to the activity titles for preschoolers and the retro titles for adults, we now have great fantasy characters for young boys as well."

According to Tim Rothwell, President of Marvel's Worldwide Consumer Media Group Division, "The Fantastic Four(TM) and Iron Man(TM) are both hugely popular character brands with a following that closely matches the demographics the TV Games products are targeting. The TV Games(TM) brand has been doing phenomenally well and we realized the benefits of continuing to add our best properties to the line-up."

These new TV Games(TM) products are expected to launch in 2005, with a
suggested retail price of approximately $20.00. Spider-Man TV Games are also expected to retail for approximately $20.00, and will be available at retail locations nationwide this October. For more information on JAKKS Pacific's TV Games(TM) line, please visit www.jakkstvgames.com.

About Marvel Enterprises, Inc.:

With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in four areas: entertainment (Marvel Studios), licensing, comic book publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division, which continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/ Pre-School, Plush, Construction Toys and Dolls. The products are sold under various brand names including Play Along(R), Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and ColorWorkshop(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

Marvel, The Fantastic Four, Iron Man, Spider-Man, The Incredible Hulk, Blade, Daredevil, Ghost Rider and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2004 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned trademark.