ATLANTA, GA � July 1, 2004 � Fathom Studios and its Licensing Agency of Record, Joy Tashjian Marketing Group (JTMG) today announced it has awarded the master toy license for the computer animated feature film, Delgo, to Playmates Toys. The toy line includes dolls and figures at several price points, as well as play sets, action figures, vehicles, play environments, and toy accessories.
"Delgo is a terrific film that offers something for everyone," said Lou Novak, Playmates Toys president. "The film's characters and creatures are fresh and exciting and will capture the imagination of today's children while entertaining moviegoers of all ages. The story's humor, action, and fantasy worlds set Delgo apart from other animated features and will allow us to create a toy line as whimsical and adventurous as the film itself. We are thrilled to have partnered with Fathom Studios on this project."
Delgo is a fantasy adventure film and the first independently produced computer animated feature in the U.S. The all-star voice cast includes Freddie Prinze, Jr., Jennifer Love Hewitt, Anne Bancroft, Val Kilmer, Chris Kattan, Kelly Ripa, Eric Idle, Michael Clarke Duncan, Malcolm McDowell, Burt Reynolds, and Lou Gossett, Jr.
"We are excited to work with Playmates Toys on the toy line for Delgo," said Marc F. Adler, producer and co-director. "Playmates has had incredible success with unique properties, such as The Simpsons and Teenage Mutant Ninja Turtles, and continues to position itself as one of the most innovative companies in the industry. We cannot imagine a better partner to bring the magical adventure of Delgo to kids around the world."
Delgo's toy licensing aggrement follows a publishing deal with Penguin Group (USA) Inc. for illustrated picture books, novelizations, story books, harcover novels, MadLibs and movie scrapbooks. Joy Tashjian of JTMG added, "We're thrilled to add Playmates Toys to our growing family of licensing partners for Delgo."
Playmates Toys, Inc. was also recently awarded the master toy license for Peter Jackson's upcoming King Kong.
Delgo takes place in a magical land where two civilizations are brought together by an outlawed romance and the heroics of some unlikely friends.
Still in production, Delgo has created a worldwide following largely due to the Digital Dailies, a message board on the movie's Web site (www.delgo.com) where the studios' production teams post selected works-in-progress, allowing fans to follow artist collaboration and watch the making of the film as it happens.
About Fathom Studios
Atlanta-based Fathom Studios has been creating award-winning computer animation for more than a decade. A division of the interactive agency Macquarium Intelligent Communications, the studio focuses on developing original content for television, film and the Internet through passion and creativity. Delgo has been in production since 2001.
About Playmates
With over thirty-five years of experience, Playmates Toys, Inc. is among the most well respected and innovative marketing companies in the global toy industry. Playmates has a proven history in the management of long term, proprietary and licensed entertainment brand franchises. Playmates designs, develops, markets and distributes its products in over sixty countries worldwide. Playmates Toys Inc. is a division of Playmates Holdings Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.
