PAWTUCKET, R.I. -- July 29, 2004 -- In celebration of this fall's launch of the innovative LITE-BRITE ILLUMIN-ART Easel, Hasbro gives America's youngest artists a chance to let their light shine in the LITE-BRITE ILLUMIN-ARTIST of the Year Contest.
Beginning July 31 and running through August 31, 2004, artists ages six through 10 are encouraged to enter their best LITE-BRITE artwork. Budding art enthusiasts can visit www.litebrite.com for an entry form, official rules and contest details. The completed form and a photo of the LITE-BRITE art can be sent to: LITE-BRITE ILLUMIN-ARTIST OF THE YEAR CONTEST, P.O. BOX 990825, Boston, MA 02199-0825.
Five finalists will be chosen for an all-expenses paid trip to New York City to light up the Big Apple. Their ILLUMIN-ART work will be exhibited at a Manhattan art gallery on October 19, 2004 where judges will evaluate the LITE-BRITE masterpieces. The grand prize winner will be named "LITE-BRITE ILLUMIN-ARTIST of the Year" at this event and awarded a $5,000 savings bond, a LITE-BRITE ILLUMIN-ART Easel and a Hasbro toys and games prize pack. The runners-up will each receive a $1,000 savings bond, the easel and Hasbro toys and games.
"America's youngest artists are bursting with creative ideas and we're very excited to see the fun and unique LITE-BRITE creations submitted from around the country," said Jeff Taylor, vice president of marketing for Lite-Brite. "The combination of colorful pegs, flashing lights and children's imaginations are sure to inspire works of art fit for a New York art gallery, and add some more bright lights to the big city."
Contest Kick-Off Event
The nationwide contest will kick-off on Saturday, July 31 with an exciting event in Rhode Island, home of Hasbro, Inc. Hasbro's LITE-BRITE brand will sponsor WaterFire, an art installation consisting of floating cauldrons of fire placed along the Providence River in downtown Providence, Rhode Island. The event will be called "LITE-BRITE Nite at WaterFire" in celebration of the contest launch. Children will be invited to submit some of the first contest entries during the event and enjoy the artistic display of light from both their creations and the art installation. LITE-BRITE will also host children from CityArts, a Providence art program for inner city youths, at the event.
About the LITE-BRITE ILLUMIN-ART Easel
The new LITE-BRITE ILLUMIN-ART Easel takes classic LITE-BRITE play to a whole new level. Children can experience an entire world of creative play with this one toy - from the traditional LITE-BRITE peg play to drawing, tracing, and even animation.
LITE-BRITE ILLUMIN-ART Easel play includes:
1) A LITE-BRITE screen that is 12x12 for more peg play than ever before.
2) The ability to bring pictures to life with a lit screen that can create hidden reveals when a double-sided sheet of images is placed on the screen, as well as blinking and moving lights to "animate" the artwork.
3) Flip the screen to work as a traditional easel or drawing desk where kids can trace, connect the dots and color with their markers.
The LITE-BRITE ILLUMIN-ART Easel comes with six LITE-BRITE markers, 500 pegs, six modes of animation and eight different refills. For ages four and up, the LITE-BRITE ILLUMIN-ART Easel, will be available this fall for an approximate retail price of $34.99.
About HASBRO, Inc.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
(C)2004 Hasbro, Inc. All Rights Reserved.
