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X Concepts: Citizen Urban Icon

Escondido, CA (July, 2004) - X Concepts® introduces Citizen Urban Icon™ the new character units with licensed clothing from top designers in the industry. Citizen Urban Icon™ will be available August 2004 in stores nationwide with an MSRP of $19.99.

Citizen Urban Icon™ is the new line of unique high-end and highly poseable character units clothed in today's top urban gear with officially licensed clothing from top designers including: *ecko unltd®, DC Shoe Co.®, Obey, and Extra Strength DJ Co.®. The licensed clothing and attitudes of the character units constitutes a reflection of today's urban and youth culture.

The first wave of six character units will be available in a collectors tin and will include: DJ XTRA, BLEND, OTHERGROUND DWELLA, DECADE, PROPAGANDA, and THUG. Standing at about 10-inches they each have 18 points of articulation and are made out of heavy molded plastic to give a solid look and feel. Through the use of different body colors, head designs, and expressions, Citizen Urban Icon™ displaces the human aspect and instead highlights on straight attitude and style.

X Concepts® launched an entire line of action sports collectibles with its creation of TECH DECK®, the #1 name in miniature action sports products. Headquartered in Escondido, California, X Concepts® serves as the exclusive manufacturer and marketer of Citizens which will be available at retail and specialty stores across the United States and throughout the world. More information about all X Concepts brands can be found on the company's World Wide Web site located at http://www.xconcepts.com, more information can found on the Citizens web site www.urbanicon.net.

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