August 2004 - B-BEL TO MARKET TRADING SPACES SCALE MODEL HOUSE

Bring home the decorating fun inspired by the hit TLC series Trading Spaces.

Under terms of a new licensing agreement with Discovery Consumer Products, B-Bel Inc. Enterprises, a toy and gift company based in Winnipeg, Manitoba Canada, will produce and market scale model design houses and rooms based on the hit TLC program Trading Spaces.

"Our license with Discovery Consumer Products gives us the edge to market this new concept effectively," said Raymond Poirier, President of B-Bel. "The Trading Spaces audience of 18 million weekly viewers gives us access to a fantastic market for high quality product."

B-Bel has created a complete line of scale model-sized rooms, and even an entire home, so fans of the show can paint, decorate and accessorize -- just like a Trading Spaces designer.

Decorate the house and rooms over and over. The stickers are removable and the paint can be scrubbed away, allowing each room to be designed in hundreds of ways. Each item includes furnishings and decorating accessories.

Just like North America's #1 decorating show, which allows two neighbors with $1000 each, a professional designer, a carpenter, and 48 hours to each redecorate a room in each other's home. The Trading Spaces Design and Redesign House line inspires imagination, creativity and invention in everyone. The line is now available for purchase.

To learn more about this exciting new line of toys from B-Bel Inc., log onto its website at www.b-bel.ca.

Discovery Consumer Products is the retail, educational publishing and licensing arm of Discovery Communications, Inc. Discovery Consumer Products' offerings extend the Discovery experience to a worldwide audience through a broad array of entertaining and informative products and services. These include a national chain of Discovery Channel retail stores, Discovery-branded licensed products, a robust online shopping business (discovery.com), educational product offerings and strategic third-party retail and merchandising partnerships. Discovery-branded consumer products are currently available in 80 countries and 28 languages.