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Lego and Major League Soccer Go For The Goal

lego_futbolplayer.jpg - 4604 BytesPacked with more than a quarter of a million LEGO pieces the LEGO/MLS Soccer Experience truck tour begins its nationwide tour today, Thursday, June 8, with a debut at LEGOLAND California.

Designed to encourage creativity, as well as build interest in the sport of soccer, the 48-foot trailer, filled with colorful, interactive LEGO exhibits, will travel to all 12 Major League Soccer stadiums from June through October. The truck will also make special appearances at the MLS All-Star Game in July, the MLS Cup in October, and variety of other family locations throughout the country.

mls_logo.jpg - 7139 BytesInside the bright, green 48-foot-trailer, kids discover colorful LEGO exhibits, push buttons and discover what surprises happen. Outside the truck, kids participate in hands-on fun, including LEGO Soccer matches; they can play ``goalie'' on an oversized inflatable goal, as well as a variety of interactive activities for families with kids of all ages.

While on the road, LEGO will be searching for the ``Best LEGO Soccer Builder'' in the U.S. Children ages five to 12 will be challenged to design and build a unique, creative, LEGO soccer-themed model at home and bring it to the show to be judged. One child in each city will be named the ``Best LEGO Soccer Builder'' in his/her city, receive the entire 2000 LEGO Soccer assortment and a special LEGO soccer trophy.

The Grand Prize is a family trip to the 2001 MLS All-Star Game, the honor of kicking out the game ball and $1,000 in LEGO product.

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Cities included in the national tour:
San Diego June 8-11
Los Angeles June 17-18
San Francisco June 23-24
Dallas July 1-2
Denver July 8-9
Chicago July 15-16
Kansas City July 22-23
Columbus July 27-29 (MLS All-Star Weekend), and
September 9-10
Tampa August 2-6
Miami August 12-13
New York August 19-20
Boston August 26-27
Washington, DC September 2-3, and
October 14-15 (MLS Cup Weekend)

LEGO Systems, Inc. (LSI) is the Americas (North America and Latin America) division of the LEGO Company, a privately-held firm based in Billund, Denmark. The LEGO Company employs more than 2,000 people in the Americas - approximately one half of whom work at LSI's 203-acre headquarters in Enfield, Connecticut. LSI manufactures more than 2.7 billion LEGO elements each year. The LEGO Company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: ``Only the best is good enough.''

Celebrating its fifth season in 2000, Major League Soccer features many top stars from the United States and around the world, and is America's only Division I outdoor professional soccer league. The 12 teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, Miami Fusion, New England Revolution, San Jose Earthquakes and the Tampa Bay Mutiny.

[Posted 6/08/2000]


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