December 8, 2004 - Chicago, IL... As the holiday shopping season is in full force, SEG is hoping that they'll be able to fulfill all of the demand for what is shaping up to be this year's hot, must-have holiday gift item. The Donald J. Trump 12-inch Talking Doll, officially released in September with an appearance by Mr. Trump himself, has created such a huge demand that SEG has had to resort to drastic measures in an attempt to keep up.
"Because of the reaction at trumpdoll.com alone we had to fly in goods to try to keep up with demand," stated SEG Chief Executive Officer Michael C. Romano. "It's the sort of problem you like to have... it's always a last resort to fly in goods, but it's worth it to make sure that people can get their Trump dolls in time for the holidays."
The Donald J. Trump 12-Inch Talking Doll debuted in September, as SEG and Toys "R" Us Times Square in Manhattan hosted a press event and personal signing featuring Mr. Trump himself.
"We expected a positive turnout, both by press and by consumers who wanted to take advantage of the opportunity to meet Mr. Trump in person," explained SEG Chief Operations Officer Lou Zucaro. "But we were totally blown away by the event. The line of people who had purchased the doll in anticipation of the signing, and who were waiting for Mr. Trump's autograph, went out the front of the Toys "R" Us store, around the corner and down the street. And the press and paparazzi were a little overwhelming."
Following the product launch, SEG's Trump doll was the subject of entertainment, news and talk shows all across the country, from Saturday Night Live to Regis and Kelly, The Late Show with David Letterman, The Tony Danza Show, The Ellen DeGeneres show, Entertainment Tonight, E! News Live, dozens of news programs on both the local and national level, and more, many of whom recognized the doll as this season's hot, must-have product.
"The great thing about the Trump doll," continued Mr. Zucaro, "is that it's the perfect gift for a lot of different people on your holiday shopping list. Whether you need a gift for somebody who's a fan of Donald Trump or 'The Apprentice', somebody who's in business and wants a fun product for the office, or even kids who aspire to Mr. Trump's level of quality and success, the Donald J. Trump 12-Inch Talking Doll is a great gift that's all about fun."
And what about those last-minute holiday shoppers? "Get it now if you can!" expressed Mr. Romano. "It's been crazy... but in a good way."
The Donald J. Trump 12-Inch Talking Doll is available at selected Toys "R" Us, Office Depot, Staples and Macy's stores, online through wal-mart.com, through quality toy and gift stores and catalogs everywhere, and from trumpdoll.com.
Since 2001, Stevenson Entertainment Group has been manufacturing quality licensed and original products in a variety of toy and collectible markets. Future releases include figures based on ABC's smash spy drama, "Alias," as well as SEG's original Fizzles toys and Lily of the Grove collectible dolls. SEG is also the leading creator of music-related toys and collectibles.
