New York, NY (December 2004) - Global toy manufacturer-distributor Blue Box Toys has acquired the worldwide master toy license for SHUSHYBYE, an original infant through preschool entertainment brand created and managed by Los Angeles-based The Shushybye Company, it was announced by Cliff Seto, President of Blue Box Toys USA.

Blue Box will debut the SHUSHYBYE toy line during next February's New York International Toy Fair, with a retail roll-out set for Fall 2005.

Launched in May by The Shushybye Company, SHUSHYBYE is a book series and original music entertainment brand for children and a nightly ritual to help parents prepare their preschoolers for sleep. SHUSHYBYE was originally released through mass and local booksellers with a 32-page large format book entitled "SHUSHYBYE: Snoozles Saves The Night" together with a music CD of original songs.

Living in such Shushybye villages as Nap Valley, Snore Shore, Yawn Island and Slumber Heights, the Shushies - led by Snoozles - make dreams, then place their finished dreams in Dream Boxes. Conductor McCloud places the Dream Boxes on the Shushybye Train and delivers them to children as they fall asleep.

Besides making children's nightly dreams together with his Shushie friends Dozie and Zeez, Snoozles also serves as the Dream Ambassador for the pre-school set. Whenever a child is experiencing any kind of concern - first day in preschool, a sibling coming into the family, visiting the pediatrician, sharing toys - Snoozles is there to land a helping hand. In each story, Snoozles visits the children and brings them and their parents to Shushybye where they watch the Shushies make dreams and together find a fun and loving way to solve life's challenges.

The Blue Box Toys SHUSHYBYE line will include various versions of plush, playsets based on the Shushybye lands and the Shushybye King's Castle, the Shushybye Train and a Snoozles' musical Dream Wand.

In addition to the storybooks, music plays a central role in SHUSHYBYE, with music composed for adults and lyrics written for children. "Many of today's parents grew up during the classic era of rock and roll music, and we wanted to capture that spirit and sound as something they too can enjoy and share with their children," said Todd Beldner, President of The Shushybye Company. Critics agree, as a number of parenting publications have cited the SHUSHYBYE songs as among the best music written for children - and parents. Said one parenting publication "These are songs you will want to keep listening to after the children are asleep in the car seat."

"We are extremely delighted to have secured the worldwide master toy rights for SHUSHYBYE," said Seto. "A highly innovative brand in the classic tradition, SHUSHYBYE is filled with charming and colorful characters, entertaining stories and magnificently rendered settings. We look forward to introducing the toy line, which will reflect the brand's uniquely imaginative entertainment value."

"Blue Box Toys is recognized worldwide for its outstanding manufacturing creativity, high quality products and commitment to retail support. We are pleased to join with Blue Box in bringing the SHUSHYBYE storybook and song experience to life for children worldwide," said Beldner.

About Blue Box Toys

Now in its 53rd year of operation, Blue Box Toys is a leading, fully-integrated toy company involved in the design, manufacturing and worldwide marketing and distribution of quality toys such as Hello Kitty and Veggie Tales that encompass a wide range of product categories, including infant and preschool, boys, girls electronic and collectibles.