Through the end of the year, Vons will be offering collectible pins featuring characters from Walt Disney's presentation of a Pixar Annimation Studios film, "The Incredibles." With a total of six different buttons showcasing this year's coolest, strongest, fastest, stretchiest, most transparent characters to hit the silver screen, this is your chance to become a community hero.

One hundred percent of the proceeds of each $2 pin sale will go toward the local America's Second Harvest food bank, the nation's leading food bank organization dedicated to eradicating hunger. Vons, Disney and Pixar have partnered with America's Second Harvest to highlight the issue of hunger during the holiday season.

Come in to Vons to collect all six pins and do your part to help fight hunger - and get a fantastic stocking stuffer in the process. With community heroes, we can raise over $500,00 to help families in need this holiday season.

ABOUT VONS, A SAFEWAY COMPANY

Vons is a division of Safeway, Inc. (SWY), one of the largest food and drug retailers in North America based on annualized sales of approximately $33 billion. The company operates more than 1,700 stores in the United States and Canada, with 319 stores in southern California and southern Nevada under the Vons and Pavilions banners. For more information, visit the web site at http://www.vons.com.

ABOUT AMERICA'S SECOND HARVEST

America's Second Harvest is the nation's largest domestic hunger-relief organization with a national network of more than 200 regional food banks and food-rescue programs, serving all 50 states and Puerto Rico. It distributes 1.4 billion pounds of donated food and grocery products annually. For more information, visit the web site at http://www.secondharvest.com.