January 15, 2005, Ormond Beach, FL � U GO GRL, the first-ever activity collectible trading card product aimed at tween girls will be seen for the first time at February Toy Fair. The new innovation offers girls a 150-card activity set, which features 24 hand-drawn, realistic looking, ethnically diverse girls engaging in various positive, life-enriching activities. Designed to educate, inspire, and challenge girls to try new activities and collect new experiences along the way, each card contains information and recommended activities on the back.

The U GO GRL cards were inspired by a comment made by Stacey, the 11-year old daughter of LocaSmarts president Shirley James. Stacey felt that it was not right that there were only trading cards for boys and stated that a card should be created for girls focusing on fashion and other activities. After mulling over the idea for awhile James approached two other mothers, Chrisann Joson and Carol Farmer and a partnership was born. Stacey is involved in all aspects of card development and provides the final "thumbs up" on everything from content to design.

The U GO GRL cards are comprised of six sub-categories that represent the daily activities of tween girls. Activities include: Go Active, athletics and physical activities; Go Basic, life skills and general information; Go Create, creative and artistic expression; Go Figure, brain teasers and games; Go Mingle, family and social interactions; Go Primp, grooming and personal style. Girls will have fun and gain confidence by trying the wide range of activities suggested on the cards. Additionally, they will identify with the colorful and appealing characters that represent each activity.

Collectors are encouraged to try the activity, suggestion, or tip on the backs of the cards in order to earn "coins." Each activity has been assigned a coin value from based on the difficulty of the task and girls are encouraged to keep track of the coins they have earned as a means of building their self-esteem. Coins can also be earned via the Internet website that offers additional games and activities, and virtual earning and banking coins.

Each pack of 8 cards has a suggested retail price of $3.49; collectible tins released on a staggered basis for storage of each 24-card category have a $14.99 suggested retail price. U GO GRL cards and tins will be available nationwide at specialty toy, gift, museum, hobby, game and trading card stores by February, 2005. To place orders call 1-800-9-UGOGRL or visit www.ugogrl.com.

LocaSmarts, LLC was founded in 2004 by Shirley James, Chrisann Joson and Carol Farmer to promote positive pursuits for youth. The Ormond Beach, Florida company plans to build brands that encourage girls to engage in creative activities and provide them with life-enriching experiences.