AMERICAN INTERNATIONAL TOY FAIR, NEW YORK, February 7, 2005 -- University Games, an international game and toy company celebrating its 20th year, today announced the release of its latest blockbuster board game "CAN YOU BEAT KEN?" The first licensed product with recent Jeopardy! champion Ken Jennings, the game challenges players to battle wits against the greatest television game show contestant of all time.
With the goal of reaching $2,600,000 before Ken Jennings does, the board game "Can You Beat Ken?" challenges players to answer trivia questions from a wide range of subjects that are sure to stump even the brightest scholars. Ken might know the chemical symbol for iron (FE), but does he know the name of the drummer in the rock n' roll band Guns 'N Roses?
"With this new and exciting game, players are truly playing against the champ: We are asking Ken Jennings over 500 different questions, in subjects ranging from science to science fiction. This new game is sure to be one of the biggest blockbuster hits of 2005," said Bob Moog, president, University Games.
University Games at Toy Fair
Jennings himself will be on-hand in the University Games booth at Toy Fair to sign autographs and engage in a trivia battle against show attendees using questions taken directly from the game. University Games will be showcasing "Can You Beat Ken?" and other new product at this year's Toy Fair, booth #413 at the Jacob Javits Center in New York February 20-23, 2005 and in room 917 of the Toy Building at 200 Fifth Avenue. President Bob Moog will be on hand to play games and show off the product line.
About University Games
University Games was founded on April Fool's Day in 1985 by Bob Moog and Cris Lehman. Today, University Games stands strong, distributing more product in more outlets, in more markets than any other game company. The company has become a major player in the international game industry (now in over 28 countries) through increased distribution, better marketing, experienced staff and strategic acquisitions such as Great Explorations(R), Raintree Puzzles and Games(TM), Topline Toys(R), Colorforms(R) and BePuzzled(R).
