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Toysrus.com Selects New Advertising Agency

trucom_darcy.gif - 5118 BytesToysrus.com, the Internet retail division of toy company Toys R Us Inc., on Monday said it selected D'Arcy/Los Angeles as its advertising agency.

In a statement, the company said the agency will be responsible for its multi-media advertising efforts beginning in the fourth quarter of 2000.

The company said the budget and overall media strategy for the account has not yet been finalised.

According to market research firm Media Metrix, Toysrus.com was the No. 1 online toy e-commerce site in visitor traffic in April and May 2000, and during the peak holiday season in late November last year, Toysrus.com was the No. 3 most visited e-commerce site overall.

[Posted 7/10/2000]

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