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Hasbro Selects Principle Web Design and Development Firm

kpe_hasbro.gif - 9235 Byteskpe, the leading partner for creating digital media and entertainment businesses, has been selected by Hasbro, Inc. to be one of its principal web design and development firms for 2000. The companies have enjoyed a successful relationship dating back to 1998, when kpe and Hasbro initially joined forces in the creation of an online presence for Monopoly, the world's best-selling board game.

kpe developed Monopoly.com as a resource of tips, trivia and tournament information for Monopoly enthusiasts. The companies subsequently collaborated on Family Game Night, a program that encourages families to set aside time to enjoy board games together, My First Games and Email Games, email versions of Hasbro's most popular titles.

The companies are currently working on multiple projects, including development of online hubs for the Beast Machines, Barney, and Nerf brands.

``We are pleased that our body of work has been recognized in such a way by Hasbro,'' said Mark Patricof, CEO of kpe. ``As a company, kpe has learned a lot through our relationship with Hasbro, and we look forward to more rewarding projects in the coming year and beyond.''

``kpe has done an outstanding job on a variety of Hasbro web design projects dating back to 1998, and we are pleased to expand our relationship with an agency that is creative, experienced and enthusiastic about our business,'' said Sharon Hartley, Group Executive, Integrated Marketing Services, Hasbro, Inc.

kpe is the leading global provider of digital professional services and broadband production services to the media and entertainment industry. kpe offers the complete range of services, resources and facilities that its clients and partners need to plan, finance, build, market and operate digital media and entertainment businesses. kpe also operates two wholly-owned divisions that support its unique integrated offering: kpe Ventures, which invests in digital media and entertainment businesses, and kpe Productions, which develops, produces and syndicates original digital media and entertainment properties.

Hasbro is a worldwide leader in children's and family leisure time and entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its Playskool, Kenner, Tonka, OddzOn, Super Soaker, Milton Bradley, Parker Brothers, Tiger, Hasbro Interactive, MicroProse, Galoob and Wizards of the Coast brands and products provide the highest quality and most recognizable play experiences in the world.

[Posted 7/11/2000]


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