KIDROBOT PRESENTS A DALEK DISCOVERY: ICE-BOTS
Ice-Bots Series One to be launched October 13th, 2005

NEW YORK CITY, August 1, 2005 � Kidrobot, planet earth's leading designer and retailer of limited-edition vinyl action figures, today announced the latest Dalek discovery: Ice-Bots.

Ice-Bots Series One is a collection of 3-inch tall mini-figures made of soft vinyl featuring 14 new designs by Brooklyn-based urban artist Dalek. Ice-Bots are $6.95 each, and will be available in a blind assortment, including one super-secret design which will appear in only one out of every 96 boxes. These chilly creatures will make their sub-zero debut on October 13, 2005 at all Kidrobot stores and on the web at www.kidrobot.com.

Graffiti artist, painter, toy designer, and amateur naturalist Dalek first made contact with the Ice-Bots one hot summer night when he stuck his head into his open refrigerator, attempting to cool his fevered brain. Some Ice-Bots are fun, some are mean, and some are sad, but with one thing in common: all Ice-Bots like to keep cold. At home, Ice-Bots have little microwaves that cool food down to edible temperatures and showers that emit tiny blocks of ice. Ice-Bots get from place to place by skiing and sledding, and are very fridge-proud. Maintenance of the wintry build-up of frost in their native refrigerators requires incredible discipline and expertise in the use of crampons, ropes, and ice picks. However, Ice-Bots do have an evil enemy... stay tuned.

About Kidrobot

Kidrobot is planet earth's premier creator and retailer of limited edition art toys. The toys sold at Kidrobot feature urban street trends with creative design and fine art to produce limited edition, collectible pieces of art. Many Kidrobot toys are designed by world-renowned artists with backgrounds in graffiti art, fine art, industrial design, graphic design, illustration, and music.

Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 1407 Third Street Promenade in Santa Monica. Kidrobot is also online at www.kidrobot.com.