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My Scene Goes Hollywood DVD
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 BURBANK, Calif. -- Aug. 30, 2005 -- It's "Lights! Camera! Fashion!"™ for the My Scene™ gang, Barbie®, Madison™, Chelsea™, Nolee™ and Delancey™, as they play extras in a movie "starring" Lindsay Lohan and get a taste of the glamorous life in their first-ever full-length movie, MY SCENE GOES HOLLYWOOD™. Based on Mattel's successful My Scene™ toy line, the highly anticipated direct-to-video animated feature (DVD/VHS) will be distributed by Buena Vista Home Entertainment. Available August 30, 2005, the MY SCENE GOES HOLLYWOOD™ DVD/VHS is fashionably priced at $19.99 (DVD and VHS S.R.P.).
For the first time ever, MY SCENE GOES HOLLYWOOD™ brings the My Scene™ characters to life on a Hollywood-style movie set, so that tween girls can further play out their dreams of teenage moments filled with celebrity, fashion and friends.
In MY SCENE GOES HOLLYWOOD™, conversations about friends, fashion and shopping are briefly interrupted when the My Scene™ girls stumble upon a big Hollywood production in New York City -- and get cast as extras in the film! Sure, they look totally amazing, but things really heat up when Madison™ gets picked from the crowd to fill in for one of the actresses. Now she's in the spotlight with a hot Hollywood "It" boy and mega-movie star Lindsay Lohan. Will fame go to her head, or will she see through all the glitz and glamour and remember who her best friends really are? Join the My Scene™ girls on the red carpet for ultra fabulous fun, sweet styles and behind-the-scenes thrills in MY SCENE GOES HOLLYWOOD™.
The MY SCENE GOES HOLLYWOOD™ DVD includes the following bonus features: - Barbie's Personality Profile: Answer fun and fashionable multiple choice questions and find out which My Scene™ girl is most like you!
- Chelsea's Celebrity Fashion Finder: Help the My Scene™ girls search for the perfect accessories for their hot outfits so they can make it to the premiere on time.
- Madison's Superstar Challenge: Find out if you have what it takes to be a superstar, then walk down the red carpet at your own premiere!
- Nolee's Movie Memory Game: Test your knowledge of the My Scene™ girls and their first feature film.
- Delancey's Fave Embarrassing Moments: Hilarious outtakes and bloopers from the film.
The launch of MY SCENE GOES HOLLYWOOD™ is an extension of an already successful $300 million franchise. The My Scene™ fashionista friends have become a favorite among the older girl age group (eight-to-10-year olds). The brand continues to gain momentum this year as one of the freshest and most popular faces on the celebrity circuit, Lindsay Lohan, hits the scene with her very own My Scene™ Lindsay Lohan doll. Capturing the very likeness of Lindsay, the doll wears a glamorous, red-carpet outfit that complements her fashion-forward sense of style.
Backed by a multi-million dollar My Scene™ advertising and promotional campaign and timed with the launch of My Scene Goes Hollywood™-themed toy products from Mattel, MY SCENE GOES HOLLYWOOD™ is poised to become the next big video hit for girls.
STREET DATE: AUGUST 30
Suggested retail price: $19.99 (VHS & DVD)
Rated: Not rated. Bonus materials not rated.
Run time: Approximately 71 minutes
About Buena Vista Home Entertainment, Inc.
Buena Vista Home Entertainment, Inc. is a recognized industry leader. Buena Vista Home Entertainment, Inc. is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax, Dimension and Buena Vista videocassettes and DVDs.
About Miramax Films
Miramax Films, founded by Bob and Harvey Weinstein in 1979, has released some of the most critically acclaimed and commercially successful independent feature films, including fourteen Best Picture nominations over a span of the past twelve years: CHICAGO, GANGS OF NEW YORK, THE HOURS, IN THE BEDROOM, CHOCOLAT, THE CIDER HOUSE RULES, SHAKESPEARE IN LOVE, LIFE IS BEAUTIFUL (LA VITA E BELLA), GOOD WILL HUNTING, THE ENGLISH PATIENT, IL POSTINO (THE POSTMAN) and THE PIANO, as well as twenty-three Best Foreign Language Film nominations over the past sixteen years, including THE BARBARIAN INVASIONS, TWIN SISTERS, AMELIE, LIFE IS BEAUTIFUL, KOLYA, MEDITERRANEO and CINEMA PARADISO.
Miramax Home Entertainment has acquired and released several family franchises recently such as AIR BUD, MVP and IN SEARCH OF SANTA.
About Mattel
Mattel, Inc., (NYSE:MAT - www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow. BARBIE and associated trademarks and trade dress are owned by and used under license from Mattel, Inc.
  
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